I love that you are reading David P. Diana’s book. I’m reading it, too, and am finding it very useful. When I finish reading it, I’m going to do a quick post to let all my readers know how terrific it is.

Blogging has been my own little stretch this last year as I’ve learned what works and what doesn’t work for me. Are you blogging, Brenda? If so, make sure you send me a link to it. I would love to read it and I’m sure we’ve got others here who would like to learn from you, too.

I do lots of things to increase readership of my blog and they are not so different than what I do to market my business face to face. I try to find issues, events, and places online that genuinely interest me and engage with those communities and those individuals. I follow up when people attempt to engage me. In other words, I attempt to build relationships in all the ways that those can happen on and off line.

And, finally, thanks so much for mentioning Kiva! I think you are the first one to mention it. It’s such a simple way to attempt to even out the playing field in this world. We, in the United States, are blessed to have so much. To make a tiny loan goes so far in a developing country . . . it just seems like a no-brainer to me. (For those of you who don’t know about Kiva, you can click on the link in the left hand column of my blog and learn more.) I’m glad you are willing to share your bounty . . . even as you are just beginning your private practice. There is always room to say “thank you” and give back!

I am reading David P. Diana’s book and he speaks to the difference between marketing and sales. There is a progression to the process. He explains the difference between push marketing and pull marketing and how sales is affected by each type of marketing.

I have a question about your bloging experience. What did you do to increase readership of your blog?

I am long winded today. One last comment. I think Kiva is a great way to give. I have been giving the same $25 over and over for the past few years.