The easiest answer is “. . . one step at a time!” It’s important to know that almost all new clients will find you either online or will get your name from someone and then vet you by going online. That means your website needs to be the hub of your marketing.
In order for your website to get found and then persuade potential clients that you are the right therapist for them, you need to have more than just a brochure-like website online. Those never-changing, static websites don’t attract the clients that you are looking for. And, they don’t give the few who end up on your website any reason to pass a link to your website on to colleagues and friends.
Instead, you want a website that is continually amassing new posts chocked full of information about your ideal clients’ needs and the solutions that you can provide. A blog is the simplest and best way you can do this and that’s the answer that I’ve been giving this week in response to “How do I get clients?”
So . . . here’s my question for YOU . . . .
- If you are not already blogging, why not?
- And, if you are already blogging, is it getting you the results that you want?