Comments on: To Niche Or Not To Niche . . . That Is NOT The Question http://www.allthingsprivatepractice.com/to-niche-or-not-to-niche-that-is-not-the-question/ Fri, 03 Sep 2010 02:15:56 -0600 http://wordpress.org/?v=2.9 hourly 1 By: Tamara http://www.allthingsprivatepractice.com/to-niche-or-not-to-niche-that-is-not-the-question/comment-page-1/#comment-355 Tamara Tue, 05 Jan 2010 03:14:57 +0000 http://www.allthingsprivatepractice.com/?p=2874#comment-355 Hi, Dianne! I couldn't have said it any better. And, that, of course, is the stuff we didn't get to focus on in graduate school! Taking the time for self reflection really will make a huge and long-term difference in the success of your practices. And, your niche, Dianne, is one that is sorely needed and typically under-served and overlooked. Thanks for speaking up here as we continue to build our online community and support for mental health professionals! Hi, Dianne! I couldn’t have said it any better. And, that, of course, is the stuff we didn’t get to focus on in graduate school! Taking the time for self reflection really will make a huge and long-term difference in the success of your practices. And, your niche, Dianne, is one that is sorely needed and typically under-served and overlooked.

Thanks for speaking up here as we continue to build our online community and support for mental health professionals!

]]> By: Dianne Martin http://www.allthingsprivatepractice.com/to-niche-or-not-to-niche-that-is-not-the-question/comment-page-1/#comment-354 Dianne Martin Tue, 05 Jan 2010 01:42:25 +0000 http://www.allthingsprivatepractice.com/?p=2874#comment-354 Hi Brenda, finding you niche market is a challenge. Several months ago, I decided to open a family support agency. Basic research revealed a number of therapists and counsellors practicing in the community; this left me wondering if there was room for another. Further research and a critical analysis of my interests, skills, life experiences, and professional qualifications resulted in identifying a unique market niche. To quote Tamara, I have found something to 'hang my hat' on! I highly recommend taking time to identify (a) exactly what types of services you want to provide (b) what types of clients do you want to work with and (c) what you want to accomplish. This information will help develop your vision and mission statement - the stuff that makes you unique. Another critical component is taking time to identify what is and is not available in your community. Armed with this information, you will be well on your way to identifying your niche market. Best of luck! Dianne Hi Brenda, finding you niche market is a challenge. Several months ago, I decided to open a family support agency. Basic research revealed a number of therapists and counsellors practicing in the community; this left me wondering if there was room for another. Further research and a critical analysis of my interests, skills, life experiences, and professional qualifications resulted in identifying a unique market niche. To quote Tamara, I have found something to ‘hang my hat’ on!

I highly recommend taking time to identify (a) exactly what types of services you want to provide (b) what types of clients do you want to work with and (c) what you want to accomplish. This information will help develop your vision and mission statement – the stuff that makes you unique. Another critical component is taking time to identify what is and is not available in your community. Armed with this information, you will be well on your way to identifying your niche market.

Best of luck!

Dianne

]]> By: Tamara http://www.allthingsprivatepractice.com/to-niche-or-not-to-niche-that-is-not-the-question/comment-page-1/#comment-343 Tamara Tue, 29 Dec 2009 22:24:48 +0000 http://www.allthingsprivatepractice.com/?p=2874#comment-343 Hi, Brenda! Thanks for dropping back in here to chat. You are one the right track and in the coming year I'll be posting a lot more on this topic. However, in the mean time, yes, I do have a terrific book to recommend. It's <em>Nichecraft</em> by Dr. Linda Falkenstein. Just remember that your soon-to-be identified niche is for marketing purposes. It's not about what you do or who you work with . . . . It's about what you want to be known for. You'll certainly work with a variety of issues but every therapist needs something to "hang her hat on" so that she becomes memorable. Hi, Brenda! Thanks for dropping back in here to chat. You are one the right track and in the coming year I’ll be posting a lot more on this topic. However, in the mean time, yes, I do have a terrific book to recommend. It’s Nichecraft by Dr. Linda Falkenstein. Just remember that your soon-to-be identified niche is for marketing purposes. It’s not about what you do or who you work with . . . . It’s about what you want to be known for. You’ll certainly work with a variety of issues but every therapist needs something to “hang her hat on” so that she becomes memorable.

]]> By: Brenda Bomgardner http://www.allthingsprivatepractice.com/to-niche-or-not-to-niche-that-is-not-the-question/comment-page-1/#comment-342 Brenda Bomgardner Mon, 28 Dec 2009 17:56:26 +0000 http://www.allthingsprivatepractice.com/?p=2874#comment-342 Tamara, I am finding it difficult to zero in on a niche as an emerging counselor. It has been easier to know what I do not want. I find myself shying away from couples and families as well as teens and children. Other than that, I am not sure how to define or even know my niche. Do you have a book or resources you can recommend? Brenda Tamara,
I am finding it difficult to zero in on a niche as an emerging counselor. It has been easier to know what I do not want. I find myself shying away from couples and families as well as teens and children. Other than that, I am not sure how to define or even know my niche.

Do you have a book or resources you can recommend?

Brenda

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