The Therapist’s Networking Guide: Be Very Clear – Is It Personal Or Professional?

Oct
6
2009

This is part of an episodic series, The Therapist’s Networking Guide.
To see the previous post in this series, click here.

Donna loves Yorkies.  She has decided that a good way to make new friends is to organize a Yorkie Meetup Group.  That will get her out in the community as well as allow her to meet other Yorkie-lovers.

Donna is also a Licensed Clinical Social Worker who wants to build her private practice. Is the Yorkie MeetUp Group a good way for her to get clients?”

Definitely YES! Meetup Groups, as well as support groups and other special interest venues can be great ways to network.  At these groups you will find other folks with similar interests who are interested in meeting other people.

It’s here that you can really get to know individuals (and, more importantly, they can get to know you).  As other Halloween-lovers get to know you and run across clients of their own in need of your services, they will likely refer directly to you!

Definitely NO! On the other hand, as a mental health professional, you cannot ethically or legally hang out with the Yorkie Group, exchange dog stories, go have breakfast together, and then see someone from the Yorkie Group (now or later) as a client.  Neither can you see their family member or close friend as a client.

How to do it right? Be clear . . . very clear about what your purpose is when you venture out into the community and maintain the appropriate boundaries that go with that particular role.  Whether it is at church, . . . at a support group meeting, . . . at a fundraiser, . . .or at a formal business networking event, it is very likely that you cannot ethically or legally sit on a board of directors alongside your client.  You cannot go to Bible study with your client.  And, you cannot attend a brunch that is hosted by one of your favorite referral sources if your client is also attending.  

Note that ALL of these situations have come up for me.


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October Is Breast Cancer Awareness Month

Oct
5
2009

If you are looking at your marketing calendar and trying to decide where to focus your energy for the month of October, how about Breast Cancer Awareness Month?

According to the American Cancer Society, almost 200,000 new cases of invasive breast cancer will be diagnosed in 2009.  Over 40,000 women are expected to die from this disease this year.  It is the second leading cause of death (lung cancer is the first) in women in the United States so you have plenty of good reasons to get involved.

Here are some ways to make a difference

Ducks for the Cure by Kim Baker

"Ducks for the Cure" by Kim Baker

AND get your practice noticed . . . .

  • Invite a physician into your practice to discuss breast cancer with your clients.
  • Send a letter to health care providers letting them know that you will be providing extended hours or reduced fees for referrals breast cancer patients during the month of October.
  • Provide a free breast cancer support group.  Hold it at the local library and let the local newspaper know the details.
  • Join one of the many fund raising opportunities like the Avon Walk for Breast Cancer in New York.
  • If you’ve had a personal experience with breast cancer, consider writing / speaking about the experience to women’s groups around your area.
  • Create your own fundraiser.  Ask other therapists to help you.  Get the media involved.

You can find a list of additional ways to help promote National Breast Cancer Awareness Month here.

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