This is the sixth part of an 11 part series on How To Build A Great Marketing Kit.

Before you read further, you may want to read the introduction here.

Publishing is a terrific way to market your practice. And, it is always a plus to include in your marketing kit reprints of quality articles that you have authored. By doing so, you boost your credibility and appearance of expertise.

Samples of any published columns (either in print or on line) as well as any articles authored for the professional or lay communities are appropriate to include. Even poetry and letters to the editor might be included if they can relate to your current work as a psychotherapist and provide a positive frame of reference for your area of expertise.

Things you would not want to include here would include your entire thesis from graduate school, articles that are in no way related to your profession, and articles that do not portray you as a competent and rational professional. This is not the place for your political opinions, your editorial rants, or your personal hobbies.

Take some time today to gather some of your best writing to include in your marketing kit.