New Meetup For Colorado Mental Health Professionals In Private Practice

Oct
11
2010

My colleague, Michelle L. Rollins, LPC, CAC III Image of Strength in Numbershad brilliant idea!  And, then she took action!  Michelle took the initiative to set up a Meetup group for mental health professionals in private practice in Colorado.  She publicized the event and asked her colleagues to do the same.  She invited me to speak on Strategic Networking to Build Your Private Practice (thank you!  thank you!).  And, a good time was had by all!

If you are a therapist or allied health professional and you are feeling a bit isolated, this is a great way to build your own social capital.  By helping other professionals meet and learn about each others’ practices, you will also be building your own circle of influence and professional image.

If you are already part of a Meetup group that is focused on mental health professionals, please take a moment and tell us how that’s working for you.  Share your tips and advice so that others can learn from your Meetup group and build a stronger community of solo entrepreneurs!


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Before You Decide To Keep In Touch With Your Clients

Sep
27
2010

Pamela Baker, in Pennsylvania wrote in asking,Image of Before Button “What is the best way to keep in touch with clients?”

While it is a common business practice to keep in touch with clients during and after conducting business with them, it is not always considered legal, ethical, or within the common standards of practice for mental health professionals to do so.  Before you even consider the potential benefits to you and your clients, you must first consider the potential damage that your client may incur from your attempt(s) to maintain contact.

Here’s some examples of potential harm:

  • Are you fostering your client’s emotional dependence on you?
  • Are you unknowingly undermining her independence?
  • If you call your client’s home and her jealous and historically violent partner answers the phone, how do you explain who you are and why you are calling?
  • Does it get any better if you leave a voice male and the same partner picks up the message?
  • What changes if you sent a follow up note following her missed appointment if her partner opens her mail . . . or just notices your return address?
  • What if you send a birthday greeting while your client is off on a trip and her neighbor is picking up the mail and notices your return address?

Our relationships with our clients are complicated and our job, above all else, is to not complicate our client’s lives any more than they already are.  Do no harm.

And, I would add “Do no harm to yourself, either.“  With the recent changes in ethical codes of conduct for mental health professionals, I’ve seen far too many therapists want to slip into dual relationships with their clients or their ex-clients that seem, at least to the therapists,  to be “no big deal.”

However, that has not been my experience.  In fact, every friend and family member that I’ve ever had who has ever seen a therapist and then ended up in a personal relationship with their therapist after termination has indicated the same thing.  The power dynamics in the relationship are always lopsided and the ex-client is always the one  lacking the power.

I tell you this because as therapists we often think we are the exceptions to the rules; and, because we care about our clients we often think that we have our clients’  best interests at heart.  Every week I speak with colleagues and supervisees who say something to the effect of  “I would never make a decision that would negatively impact my client” and yet we do . . . far too often.

Does that mean that you should never keep in touch with your clients?  No.  What it does mean is that you need to do so after careful consideration, consultation,  and only after obtaining fully informed consent from your client.  In my next post, I’ll suggest some ways that you may want to stay in touch.

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The Seven Deadly Sins of Social Media

Sep
13
2010

[Hi, gang!  I've been out of town on the Western slopes of Colorado for a few days.  Just now getting back to chat with you here on the blog.]

I just read an excerpt of Steven Stratton’s new book, Unmarketing: Stop Marketing, Start Engaging in which he talks about some of the many ways you can go wrong with social media.

Greed. Examples include only re-tweetingImage of 7 Deadly Sins Signpost compliments about you and your business, taking up excessive space on  Facebook posts with 7-line signatures, “drive by” postings on LinkedIn, and impersonal invitations to multi-level marketing.

Gluttony. If you are focusing on your number of followers (on Twitter or elsewhere) at the expense of relationships, you’re just plain wrong.  Social media is most useful to individuals and businesses as means to build relationships.

Sloth. If you take too much time before responding to direct messages, don’t bother.  Effective use of social media requires you to be engaged.

Envy. Don’t envy others’ numbers and don’t expect others to follow you just because you follow them.  And, don’t expect them to join your online causes and charity interests just because they are your “friends.”

Wrath. It’s only a matter of time before someone gets mad at you.  Assuming your interest in social media is to support your business, remember that all social media has more lurkers than participants.  Should you react inappropriately, you may be doing serious damage to your online image.

Lust. Lust happens even online. And, when it does, be careful with what you post online . . . including your photos.  Again, if your interest in social media is about building your business, your family vacation photos at the beach are not supporting your professional image.  Think twice before posting photos and comments that can reflect poorly on your judgment and your professionalism.

Pride. It’s perfectly ok to tout your pride . . . even in your family members’ accomplishments.  Just make sure that you demonstrate pride in others outside of your family, too.  Don’t turn your blog or your tweets into social media shrines to you.

Have you seen any examples of these seven deadly sins of social media?  Have you been guilty of any?



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3 Marketing Truths (Plus 4 More)

Aug
5
2010

Tim Berry, President of Palo Alto Software, wrote this blog post,  3 Marketing Truths I Wish I’d Known Sooner.  It got me to thinking about some of the marketing truths that I wish I had known sooner . . .  like these . . . .Image of Light Bulbs

  • Don’t slack off on your marketing efforts when your client load is full.  In fact, that’s exactly when you should amp it up!
  • It’s easier to market when your practice is full and you are feeling good about yourself than when you are sitting in the office with time to spare.
  • Meeting a colleague’s need (or, for that matter, any other potential referral source’s need) is the best type of marketing.
  • Successful marketing is determined by the quality of your relationships rather than number of your relationships.

I’m sure you’ve got your own stories and truths to tell about marketing.  Care to share them with me here?


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23 Reasons To Join Your Professional Associations Today

Mar
1
2010

Earlier this month, I was asked to speak to a group of new professionals interning at Aurora Mental Health Center.  The topic was on why it’s important to join your state and national professional associations.  Just in case you are hesitating, here are 23 reasons that I believe you should join your professional associations today.

  1. This is your number one career development tool.
  2. This is how mental health professionals get things done.
  3. Often there are special resources available to you.
  4. This is where you go to learn how to be a professional.
  5. This is how you stay informed about your profession’s standards of practice.
  6. This is where you learn about professional trends and mandated changes in practice.
  7. This is where you can build relationships and expand your network.
  8. This is where you get continuing education at affordable prices via conferences, workshops, and forums.
  9. Often those continuing education opportunities include a free breakfast, lunch or dinner.
  10. This is how you protect and promote your own profession.
  11. This is where you increase others awareness of your practice or your employer’s visibility in the community.
  12. Student memberships are often reduced or no fee.
  13. There are always opportunities here to give back to / build up your profession by your volunteer efforts within the organization.
  14. There are often opportunities for community service.
  15. This is where you go to stretch your own thinking and stay creative in your work.
  16. This is where you learn what others in your profession are doing.
  17. This is where you can easily establish yourself as a leader.
  18. This organization may choose to sponsor your work, research, or workshop.
  19. Many organizations offer members free listings and links on their websites.
  20. This is who negotiates for the best and most affordable liability insurance.
  21. This is where you get free advice on ethics issues.
  22. Many organizations offer job placement services.
  23. This will allow you to know other professionals to consult with and refer to (and vice versa) as your needs dictate.

I’m sure there are more benefits / reasons to join.  Can you tell me why you’ve joined your professional associations?

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