The 70-20-10 Rule

Whether your services include training and educational components or you offer public speaking as a marketing tool or you simply sit in an office from 9-5 providing traditional counseling, you need to know the 70-20-10 Rule.  This is a learning development concept that came out of the Center for Creative Leadership.

The gist of the 70-20-10 Rule is that

• 10% of an individual’s learning takes place through formal training;

• 20% of that same individual’s learning comes from feedback and interacting with others about the material to be learned; and,
• 70% of that learning comes from the actual application of the information being learned.

And, What It Means To You (and Me)

So what does that mean for your own learning and that of your client?

It means that . . . 90% of what your client gets happens outside of your presence . . . unless you are having your client practice in the office with you.

It means that . . . having your client interact with others i.e. discussing, teaching, or otherwise sharing this material is twice as valuable as you simply passing the information along.

And, what does that mean for you and me here at Private Practice from the Inside Out?

It means that I can share and you can read all sorts of nuggets of truth about how to build an amazing private practice but . . . it doubles your chance of success if you simply

• talk about what you are reading here with your colleagues at home OR
• discuss it on online discussion lists with other mental health professionals OR
• interact with me here by commenting on what you read.

And, of course, if you choose to intentionally act on any of the information that you read, you are seven times as likely to actually learn and integrate that information into your practice !

So . . . Here’s Your Challenge!

Before you close this window on your computer and move on to something else . . . .  Drop in for a moment to share your thoughts about what you’re learning.  Tell me how it applies to you.  Or, put time on your calendar tomorrow to tell a colleague about what you read here. Or, commit to shooting an email to one of the discussion lists that you are on to share what you are learning. Send a Tweet. Post it on LinkedIn or Facebook!  Find ways to talk about what it is that you want to integrate into marketing your private practice because . . . it matters.

And, if you are still in the game, identify the steps you need to take to actually apply what you are learning to build that strong and vibrant practice that you deserve!