Before You Decide To Keep In Touch With Your Clients

Sep
27
2010

Pamela Baker, in Pennsylvania wrote in asking,Image of Before Button

What is the best way to keep in touch with clients?”

While it is a common business practice to keep in touch with clients during and after conducting business with them, it is not always considered legal, ethical, or within the common standards of practice for mental health professionals to do so.  Before you even consider the potential benefits to you and your clients, you must first consider the potential damage that your client may incur from your attempt(s) to maintain contact.

Here’s some examples of potential harm:

  • Are you fostering your client’s emotional dependence on you?
  • Are you unknowingly undermining her independence?
  • If you call your client’s home and her jealous and historically violent partner answers the phone, how do you explain who you are and why you are calling?
  • Does it get any better if you leave a voice male and the same partner picks up the message?
  • What changes if you sent a follow up note following her missed appointment if her partner opens her mail . . . or just notices your return address?
  • What if you send a birthday greeting while your client is off on a trip and her neighbor is picking up the mail and notices your return address?

Our relationships with our clients are complicated and our job, above all else, is to not complicate our client’s lives any more than they already are.  Do no harm.

And, I would add “Do no harm to yourself, either.“  With the recent changes in ethical codes of conduct for mental health professionals, I’ve seen far too many therapists want to slip into dual relationships with their clients or their ex-clients that seem, at least to the therapists,  to be “no big deal.”

However, that has not been my experience.  In fact, every friend and family member that I’ve ever had who has ever seen a therapist and then ended up in a personal relationship with their therapist after termination has indicated the same thing.  The power dynamics in the relationship are always lopsided and the ex-client is always the one  lacking the power.

I tell you this because as therapists we often think we are the exceptions to the rules; and, because we care about our clients we often think that we have our clients’  best interests at heart.  Every week I speak with colleagues and supervisees who say something to the effect of  “I would never make a decision that would negatively impact my client” and yet we do . . . far too often.

Does that mean that you should never keep in touch with your clients?  No.  What it does mean is that you need to do so after careful consideration, consultation,  and only after obtaining fully informed consent from your client.  In my next post, I’ll suggest some ways that you may want to stay in touch.

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Nuggets From Marketing For The Mental Health Professional

Aug
16
2010

My e-friend, David P. Diana, was kind enough to send a copy of his new book to me.  I’ve only read one hundred pages into Marketing for the Mental Health Professional but already I can tell you that it is an excellent addition to your practice-building library.

As David notes in the preface, this is a book full of ” innovation, opportunity, and abundance.”  He is quick to remind you of what you already know . . . understanding human behavior . . . while teaching you what you may not know as well . . . the tools of marketing, business, and sales.

Here are some of the nuggets that I have already gleaned from David to help you grow your business:

  • On making mental health relevant – Become “part of the conversation people are having both online and offline.  Offer helpful information. Image of Marketing for the Mental Health Professional Build awareness by sharing your expertise.  Reach out to others in ways that show you genuinely care about them.”
  • When you are doing something right – ” . . . you are highly visible within the marketplace . . . ” and  ” . . . you are viewed as a valuable resource and partner, people begin to seek you out without any soliciting on your part.”
  • To gain power and influence when networking – “Take some time to notice when you are rushing your speech and begin making an effort to slow down, relax, and confidently present your point.”
  • Concerning the need to establish credibility – If you (or any other mental health professional) do not have “distinguishing characteristics or credentials, then why would someone choose that person when so many options are available?”
  • About strategic use of your time and energy – “. . . shifting your time and energy in new and more productive ways can have such a powerful impact.”
  • On the art of public speaking – “Try to identify two to three new concepts and ideas that you will feature in your presentation.  Your audience will buy you and your message if you are able to do so.”
  • And, here’s a tip that I didn’t know – “When customers consider a particular set of choices (services or products), they tend to favor alternatives that are so-called compromise choices. These are choices that fall between what a person needs at a minimum, and what they could possibly spend and fully desire at a maximum.”(Thanks to David, I’m actively re-thinking my menu of services and ways to include more-than-the-minimum compromise choices.)

So have I peaked your interest in Marketing for the Mental Health Professional? If I’m learning from it, I’m betting you have some things to learn, too.  Run out and get the book.  Read it.  Apply it.  And, let me and David P. Diana know what is changing because of it!


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