This is the fourth part of an 11 part series on How To Build A Great Marketing Kit.

Before you read further, you may want to read the introduction here.

Your marketing kit needs a single sheet of paper listing a menu, description of services, and fees so that potential referral sources can easily see the many ways in which you are available to serve their clientele. Here is an example of a psychotherapist’s menu of services:

Individual Psychotherapy
50 minutes face-to-face
$100 / hour

Couples Psychotherapy
50 minutes face-to-face
$100 / hour

Childhood Sexual Abuse Group
12 x 90 minutes
$720 / series

Couples Communication Group
6 x 120 minutes
$720 / series

Take a few minutes right now to jot down what services you provide and a brief description of each one. By listing each one, you may discover that you have often forgotten to mention to a potential referral source all that you have to offer!

Tags: Description of Services, Menu of Services

This is the introduction to an 11 part series to help you
build a great marketing kit.

What do you need to take with you when you are marketing your practice to other professionals?

• A business card
• Your professional bio (NOT a resume) – to highlight your expertise
• A menu / description of your services
• Article reprints about you
• Article reprints that you have written
• Press releases
• A brochure / fact sheet
• Client testimonials
• A personalized cover letter
• A portfolio

Take a few minutes right now to gather the items that you already have from the list above.  For now,  just take an inventory to see which ones are missing from your marketing kit.  Over the next few weeks, I’ll be talking to you in detail about the specifics of these 10 essential items – helping you create the ones you don’t have and, hopefully, helping you improve on the ones that are not presenting the professional image that you desire.

I hope you will drop me a note (by adding a comment below) to let me know if you have your marketing kit in order.

Tags: Biography, Cover Letter, Fact Sheet, Menu of Services, Portfolio, Press Release, Professional Image, Resume, Testimonial