Before you even decide where you are going to locate your office,
"Mr. Zip, 1966" by Roadsidepictures
you need to conduct market research on possible locations.
One way to begin that process is to learn about the demographics of different zip codes in your area.
Check out ZipSkinny to help you start your own market research because location matters.
If you are interested in conducting market research on
"School Buses" by John Williams, Ph.D.
education in the United States, don’t miss the website for the National Center for Education Statistics. The NCES collects and analyzes data related to education.
Congress and other federal agencies as well as state departments of education, local officials, educational organizations, news media, business organizations and the general public rely on NCES statistics for an accurate representation of progress and needs and you should, too.
Do you have other resources / ways of conducting market research on schools in your area?
K-12 Student Support to Feed Your Practice
Public’s Perception of School Problems Can Open Doors for You
Another Strategy for Marketing to the Educational Community: Collaborating with Your Competitors
Tamara G. Suttle, M.Ed., LPC has maintained a private clinical practice since 1991 and founded Private Practice from the Inside Out in 2003. She has spent almost 20 years consulting and teaching marketing strategies to health care professionals like you. You can learn more about her clinical practice at her website.
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