On Monday, I reminded you that when considering ways to keep in touch with your clients, it’s critical that you consider the legal and ethical implications. Assuming you’ve taken those into consideration, believe that it is in your
client’s best interest for you to keep in touch, and have his or her permission to do so, here are six ways that you may be able to ethically, professionally, and effectively accomplish that . . . .
- Send holiday and birthday greetings.
- Send monthly newsletters.
- Send quarterly practice “updates” noting any new training you have achieved, colleagues that have joined your practice, or changes in the hours that you are seeing clients.
- Send supplementary information that you may run across relevant to a particular client’s interests.
- Send information about new support groups in your community.
- Send thank-you notes for referrals.
In other words, look for ethical, legal, and professional opportunities to stay connected to your clients throughout the year.






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