Back in January, I posted an updated list of online directories for therapists.  In response to that post, Yosh wrote in to share his thoughts . . . .

There is no information here to suggest how effective these actually are at bringing in new clients. I have been on Psychology Today’s 6 month free trial profile listing for two months now and have received all of about 3 clicks to my website, even though they claim I have several thousand impressions. Maybe my ad is just poorly written.

Still, I would be interested in seeing some statistics on the effectiveness of these services. Especially since they are pay-sites.

Thank you for compiling this list too. Your work is appreciated.”

Yosh makes a really good point in that just because a service or opportunity for advertising is available, that doesn’t mean that it’s worth your time or money.  I do not have independent statistics on any of these directories.  And, even if I did, I’m not sure that would be of use to any individual therapist.  Statistics are just funny that way – they represent the whole, but aren’t as useful in telling you any thing about the individuals.

My rule of thumb is that you should pursue any advertising or any marketing effort you undertake for a full year.  Think about it . . . .  You have some months that are slower than others and some feel like a feast.  By committing to an effort for a full year, you are able to see the full potential of your work.

I am listed on Psychology Today’s directory.  I chose it over another directory only because it was the first one that contacted me.  I, too, would like to received more clicks and more clients from the listing.  However, my minimum criteria is to receive only one paying client per year from my listing on Psychology Today because I can recoup my entire annual fee with just one reliable and happy client.  I use the same  standard to evaluate any of my marketing efforts whether it is advertising, networking, or other strategies.  If I can financially break even in one year, then it’s worth the investment for me.

If your website or directory listing has received clicks but you have not been contacted by potential clients, then it’s time to take a look at the content on your website / directory listing.  (That is just one of the consulting services that I offer – reviewing content and offering strategies to maximize search engine optimization.  If I can help, just let me know!)

And, if you are confident that your content is strong, but are still not reaping the benefits that you believe you should be from your website, Beth J. Hayden is hands down the best tech-savvy guru that I am using to take a look at the back side of my websites.  Please tell her that I referred you. She can help you, too, to provide an even deeper analysis of the technical end and what might work to boost your conversion rate from mildly interested readers to committed consumers.

If you have other thoughts or experiences related to listing in online directories for mental health professionals, I hope you will share them here!