The Big 3 – Starting Out In Private Practice

Mar
22
2011

Last month, probation officer Shawn Williamson in Utah, wrote an email asking me for “general lessons learned” that I can pass on to a new counselor.  These are the first three things that come to mind.Image of Plant New Life

Start Small. In all the ways that you can start, start small.  Buy 250 business cards, not 2000.  (You’ll change your mind about how they should look.)  Rent office space 1-2 days each week.  (You won’t use that office 7 days a week for a long, long time.)  Limit your networking to one organization, join a committee, and work it! (Rather than joining 5 and wearing yourself out.)

Get the idea?  Start small and focus.  Be exactly who you are.  And, excel at it.  No one else can do you like you!

Think Big. And, I mean really BIG!   Create that vision of who you want to be and what you want to be doing 20 years from now.  Feel the power and influence . . . the difference that you want to be making 20 years from now.  Don’t skimp on this part.  It matters.  It’s your road map for how you get there one small step at a time.

Adapt Quickly. It’s key to staying viable and successful in private practice.  Stay alert to the changes in your community so that you can anticipate the needs of your clientele.  One of the best things about being small is that you can be nimble – offering a new service, creating a new product, or responding immediately to an unmet need.  Take advantage of your small size to find and seize the opportunities in the marketplace.  There are clients out there just waiting for your unique skills!

Can you think of other ways to start small, think big, and adapt quickly?  If so, I hope you will share them with us here!

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What If . . . ? I Need Your Feedback

Nov
12
2010

Reaching Out

WOW!  I love the way that you guys have reached out . . . in comments here on the blog . . . in emails directly to me . . . and by phone, too.  Our vibrant community of professional connections and resources for building and strengthening your private practice continues to grow!  However, I’m feeling like I don’t get to spend as much time and support with each one of you as I would really like to.

I Need Your Help

I’ve been thinking about this a lot . . . about how to share even more information with you and what that format might look like.  This morning I realized that I’m trying to figure this all out all by myself. That’s not very smart and it’s not very effective.  It dawned on me that now I need your help.

A New Idea

I have this idea rumbling around in my head.  It’s about a mentor / coaching / collaborative business think tank to support you on your journey as you build your private practice.  I’m thinking about offering a one hour group phone call twice each month to a limited number of individuals.  On the calls, we will really drill down to what is keeping your practice from taking off.  Our conversations will be about your specific practice concerns. I will bring information and tips to share with you.  Together we will exchange resources and and ideas to keep you motivated and engaged so that you can do the work that you were meant to do.

What Do You Think?

But like I said, to create such a personal group,  I need your help.  Can you  give me your feedback?  I’m looking for your thoughts about:

  • Content.  What would you want to see included or addressed here?  Are there basic must-haves in order for this to be useful to you?
  • Questions.  What questions would you need to have answered in order to see the value in this type of group?
  • Value.  What would make this offer irresistable to you?
  • Cost.  What would you consider to be a fair fee for a group call twice monthly – one hour each?
  • Bonus.  What would be a bonus that I could add on for FREE?

Send your comments to me backchannel or leave them right here on the blog!

P.S.

I’m thinking of starting this group some time in January!  Yes?

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6 Ways To Keep In Touch With Clients

Sep
30
2010

On Monday,  I reminded you that when considering ways to keep in touch with your clients, it’s critical that you consider the legal and ethical implications.  Assuming you’ve taken those into consideration, believe that it is in yourImage of 6 Numbers client’s best interest for you to keep in touch, and have his or her permission to do so, here are six ways that you may be able to ethically, professionally, and effectively accomplish that . . . .

  1. Send holiday and birthday greetings.
  2. Send monthly newsletters.
  3. Send quarterly practice “updates” noting any new training you have achieved, colleagues that have joined your practice, or changes in the hours that you are seeing clients.
  4. Send supplementary information that you may run across relevant to a particular client’s interests.
  5. Send information about new support groups in your community.
  6. Send thank-you notes for referrals.

In other words, look for ethical, legal, and professional opportunities to stay connected to your clients throughout the year.

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How To End Your Relationship With Insurance Panels – Part 2

Sep
23
2010

(This is the second of a two-part post on terminating your
relationship with insurance and managed care companies.
The first part begins here.)

On Monday, I talked to you about the importance of knowing what you have agreed to in your contracts with insurance and managed care companies  before Image of Crumpled Insurance Appyou begin termination of your professional relationships with them.  Assuming that you have taken those legal commitments into consideration and you still want to terminate those professional relationships, here are the things that you need to do:

  • Revise your disclosure statement. You need to make sure that you revise all written documents related to this new policy change concerning fee collection.
  • Take into consideration possible exceptions to this new policy. It is possible that you will have some clients who are unable or unwilling to pay your full fee at the time services are rendered. Take time now to consider how you will handle their concerns. Will you be able to offer a reduced fee? Indefinitely? Will you try to wrap up your clinical work early? Or, will you try to transition the client to another equally qualified therapist?  . What you cannot do is simply terminate a clinical relationship because you’ve changed your expectations for payment of fees mid-clinical work with disregard for your clients’ needs.
  • Let your clients know in writing the specific date that you intend to end your professional relationship with a specific insurance company. They may want to squeeze in one more session.  I typically give 30-90 days notice in advance of any fee or billing changes.  Think about it.  Many of us wig out about money matters.  Your clients are no exception.  By giving them as much advanced notice as possible, you are giving your clients time to re-prioritize their finances and make new arrangements for covering their expenses.
  • Initiate a conversation (or two) with your clients about this anticipated change and what they can expect. In addition to financial concerns, this may also bring up other concerns that need to be dealt with in the office – fears of abandonment, concerns for your own welfare, guilt for having stood you up in the past, etc.
  • Let your clients know how that will affect them. I provide receipts for all professional services and expect full payment at the time services are rendered.  On occasion, I will accept a post-dated check and am always willing to discuss my clients’ financial difficulties / concerns.  I will not interact directly with an insurance company concerning clients’ reimbursement but will happily coach a client on what to say and how to increase cooperation from their insurance / managed care company.
  • Make sure your client understands. This is about informed consent.  Make sure that your client knows when your relationship with his / her insurance | managed care company will end, how that will affect your client, and how you will handle fee collection and money matters at that point.
  • Have your client sign a revised disclosure statement. Make sure that your statement includes when  you discussed this policy change, that your client understands the new expectations, and that s/he agrees to this new policy.

It’s that easy.  And, once you’ve done it, drop back in here to let us know.  I’ll be glad to celebrate with you!

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Have You Had Your Dose Of Disruption Today?

Aug
19
2010

In 1977, Ilya Prigogine was awarded the Nobel Prize in Chemistry for his work on dissipative structures.“  Prigogine contends that because dissipative structures are disturbed i.e. shaken up by definition, they are able to change and evolve.  On the other hand, those structures that are too well insulated, and thus unable to be disturbed, will simply stagnate and die.  According to Ilya,  friction is a good thing!

I was reading about Ilya’s work and got toImage of Detour Ahead Sign thinking about how friction has served my practice well over the years. Here’s what I’m talking about . . . .

When my referral sources are disturbed . . . they call me to consult when they are in over their heads.  They call me with referrals. Or, they call me wanting referrals.  They do something different.

When my community is disturbed . . . by elections, substance abuse, suicides, natural disasters, my community gets busy!  It get activated! And, they do something different, too.

When my clients are disturbed . . . they are motivated to pick up the phone and call me. They make appointments and come to see me. They follow through with their homework in between sessions.  And, if they are disturbed with me, the tell me!  And, all of that serves me (and my clients) well.  They do something different.

And, when I am disturbed . . . I seek additional information.  Or, I take action.  I tell someone just to be heard.  I take a class or seek consultation. I learn a new strategy.  I, too,  do something different.

Although I’m always up for a new adventure, I must admit, I don’t always relish the unpredictability of my work being disturbed.  But . . . does it help in the long run?  Keep me on my toes?  Sharpen me mentally and emotionally?  Help me stay flexible and alive in my practice?  You bet!  And, that flexibility and willingness to do something different helps my business stay vibrant and thriving.

So maybe tomorrow . . . when chaos looms out of no where to disturb my daily practice . . . . Maybe, just maybe I’ll remember Ilya Prigogine’s ideas and instead of digging in my heels and whining, I’ll say “thank you” for my dissipative practice and the wisdom to see the gift!

How about you?  Got a dissipative practice?  Or have you gone rigid and stagnate?  Needing a little help loosening up and learning to ride the waves?  If so, email me!  I’m happy to help you get unstuck and start enjoying the fruits of a little disruption.



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