Archive for the 'Time' Category

Free Weekly Podcasts For Mental Health Professionals

I just discovered a free source for professional development (no CEU’s) at

Podcast Subscribe by Derrickkwa

"Podcast Subscribe" by Derrickkwa

CounselorAudioSource.net .  This website offers free weekly podcasts on topics primarily of clinical interest to counselors.

Additionally, if you would like to expand your resume to include your own podcasts on topics relevant to counselors, you can check out their guidelines and suggestions for contributing here.

Do you know of other free resources for the professional development of counselors and allied health professionals?  If so, please let us know!

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Look What I Found – The Cult of Done Manifesto

Published under Time

Start / Finish by I Like / Alice

"Start / Finish" by I Like / Alice

Just today I ran across this manifesto on the cult of being done.  It fits in nicely with the topics we’ll be covering in the  January session of Private Practice from the Inside Out Annual Series so I thought I would share it with you here.  See my comment in the brackets below.

The Cult of Done Manifesto

  1. There are three states of being. Not knowing, action and completion.  [Which state trips you up most often?]

  2. Accept that everything is a draft. It helps to get it done.  [Love this!  For those of us who were raised at the knee of perfection, it's easy to forget that first drafts are often acceptable even if they are not perfect.  And, when they aren't acceptable, usually you can do them over -- especially when it comes to your marketing!]

  3. There is no editing stage.  [This is often true in marketing your private practice.  Opportunities abound and they don't always give you a 48 hour notice.  Think of the unexpected contacts you meet, the conversations that you find yourself in, and the opportunities you have to promote your business.  If you delay taking advantage of those spur of the moment opportunities because you want to clean up your thoughts, your language, your marketing materials . . . it's often too late!  There is no editing stage in marketing your practice.]

  4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.  [OK, so I'm talking about marketing here, not clinical work.  In your marketing, it's critical that you jump in now to respond to current events and your community's needs. Trust that you'll get better in your marketing by simply doing it.]

  5. Banish procrastination. If you wait more than a week to get an idea done, abandon it. [Procrastination can be your nemesis.  Whatever it is . . . do it now!]

  6. The point of being done is not to finish but to get other things done.  [YES! When coaching clients on their marketing, I often hear the excuse . . . "I can't do Z because I haven't done X & Y yet."  So then I ask about X & Y only to find that they can't do those because they "haven't done V & W."  You can't do everything at once to build your private practice but you can complete something to move toward your business goal.]

  7. Once you’re done you can throw it away.  [There's no point in hanging on to completed projects.  Move on to the next one."]

  8. People without dirty hands are wrong. Doing something makes you right.  [Many professionals are struggling because they are trying to figure out what the one right way is to build a private practice.  There isn't one right way.  There are many ways which is why doing any one strategic thing to build your practice is better than doing nothing.]

  9. Failure counts as done. So do mistakes. [ The great thing about mistakes and failures is that they give you much to learn from. Embrace your stumbles and learn your lessons.  The sooner you learn your lessons,  the sooner you grow your business.]

  10. Destruction is a variant of done. [Yes!  And, that's because if it's destroyed, you get to start over!]

  11. If you have an idea and publish it on the internet, that counts as a ghost of done. [That's because it's dead! You've put it out there, others have seen it, taken it and run with it, and you are in need of a fresh idea.]

  12. Done is the engine of more. [That's right!  You get to check it off of your list and move on to the next step in building your vibrant private practice!]

Are you getting things done to build your private practice?  If so, drop me  a note right here to brag on your accomplishments.  If not, then let me know where you are stuck and I’ll see what I can do to help you get things done!

The Cult of Done Manifesto was written by Bre Pettis and Kio Stark.  Here is a link to the original online post as well as a link to printable posters right here.

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Before You Decide Where Your Office Will Be . . . .

Before you even decide where you are going to locate your office,

Mr. Zip, 1966 by Roadsidepictures

"Mr. Zip, 1966" by Roadsidepictures

you need to conduct market research on possible locations. 

One way to begin that process is to learn about the demographics of different zip codes in your area.

Check out ZipSkinny to help you start your own market research because location matters.

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To Niche Or Not To Niche . . . That Is NOT The Question

Are you still marketing yourself as a generalist?

Donald Roller Wilson by Wonderlane

"Donald Roller Wilson" by Wonderlane

Do you pride yourself as a Jack or Jane of all trades i.e. “I work with everyone!” ?

If so, you are confusing what you do with how you market.  What you do and who you work with may very well include a large variety of issues and clients.  However, if you have too many empty time slots on your calendar, your generalist marketing may be your problem.

There was a time when marketing yourself as a generalist was the hallmark of a go-to therapist.  It was thought that she could do it all.  But things have changed and so should you.

  • Today, clients want an “expert” and nicheing lends itself to the perception of expertise.
  • Marketing yourself as a generalist makes you forgettable.  And, marketing yourself as someone who has a special interest in X, makes you memorable.
  • Nicheing allows you to market your services in a more focused way.  That translates to less money, less wasted time, and more strategic contacts.

So the real question is . . . What’s keeping you from nicheing your practice TODAY?

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A Practice Notebook For Your Practice

Published under Time, To-Do's, Write / Writing

I was reading this post by Jennifer Gandin Le

Making Notes on GTD by Stompy / Abizer

Making Notes on GTD" by Stompy / Abizer

in the blog, Crucial Minutiae.  In it she references Natalie Goldberg’s concept of a “Practice Notebook.”  According to Le, Goldberg suggests using a notebook to establish a habit of self-monitoring your writing practices.  I love this idea . . . and not just for writing!

Your habits of private practice need monitoring, too! Borrowing from Goldberg’s suggestion, one way to do this would be to designate a practice notebook.  In it, you should record the date every single day, whether or not you have worked on your practice, and any related thoughts you may have .

Remember . . . working on your business is not the same as working in your business.  Your practice notebook should contain your notes and thoughts about working on the business.

Go ahead!  Give it a try for 30 straight days and let me know what changes for you!

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Is Your Baggage From School Getting In The Way?

If you have been marketing to the educational community with little success, you may need to slow down and reassess your own educational history.  Your personal relationship with education may be getting in the way . . . .

Linda L. Lawless and G. Jean Wright suggest in their book, How to Get Referrals: The Mental Health Professional’s Guide to Strategic Marketing, that you ask the following questions when reviewing your educational history:

Not My Hat! by Alan Levine / cogdogblog

"Not My Hat!" by Alan Levine / cogdogblog

  • Are there any teachers in your family? Are any family members employed by the school system?  What is their input to other family members regarding their work and the system?
  • What has been the family response to their vocation?
  • What educational levels have been attained by family members?  Did they attend public or private schools?  If private, was it religious or nonsectarian?
  • What has been shared about their experience?  What was the quality of the experience?
  • What has been your educational experience from kindergarten through graduate school?  Your siblings?  How do you rate it?
  • Who were your favorite teachers?  Worst teachers?  In your experience and /or perceptions, what were the characteristics of each that made them “good” or “bad” teachers?  As you reflect on these relationships, what are you feeling now?
  • What are your family’s belief systems, biases, prejudices, regarding education and the educational system (school taxes, the school board, election of board members)?
  • Did any family members ever serve on the school board?
  • What is your trust level of teachers?
  • Do you have special training that would correlate with the experiences and needs of educational professionals?
  • Do you have children in school?  If so, public or private?  How do you make decisions regarding your children’s education?

It is critical when marketing to the educational community that you feel comfortable and that they know that. Liberally share your unique school stories with other professionals in the educational community.  Use your unique experiences to help guide where you choose to enter the market.  If you attended a private or parochial school, consider focusing your energy on the same.

By taking the time to reflect on your own school experiences, you will increase your comfort and effectiveness in marketing to this community.

Related Posts

Another Strategy for Marketing to the Educational Community:
Collaborating with Your Competitors

Gathering Market Research on the Educational Community

Teachers Needs Vary and So Should Your Marketing Strategies

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You Know Your Private Practice Is In Trouble When You Say . . . .

I’ve been reading Louis Baraja’s book, Small Business, Big Life: 5 Steps to Creating a  Great Life with Your Own Small Business.  In it he lists the  22 Temptations of a Small Business Owner that entrepreneurs often fail to notice and then stumble over while building their businesses.

That list got me to thinking about the many ways that psychotherapists and allied health professionals get tripped up on the way to building their businesses so I decided to share my list of 22 things you say (with a nod t o Louis Baraja) before you even know your private practice is in trouble .

You Know Your Private
Practice is in Trouble When You Say . . . .

  1. “I’ve always been ‘Dear Abbey’ with my friends so I might as well hang my shingle out and charge for it!” Just because you are good at something doesn’t mean that you should do it professionally.  And, even if you decide that you want to work in health care, you need to take time to consider the huge differences between working for yourself and working for someone else.  Those differences matter.
  2. “I’m not really sure what I’m doing business-wise . . . but I have a client!” The vast majority of businesses that succeed start with a plan . . . not necessarily a Business Plan but they all have a plan.  By that I mean you need to have an understanding of how the business fits into the larger plan for your whole life . . . and how it contributes to that bigger life plan.
  3. “I haven’t thought about how many hours I want to work or how much money I want to make this year . . . but I know I want to help people. When you enter into private practice especially in health care, you need to begin with the end in mind.  The end matters and will actually dictate the choices that you make along the way.  By keeping your values and your priorities at the forefront  (including how many hours you want to work and how much money you want to make), you will be better able to stay focused on the tasks necessary to achieve your ideal business.
  4. “I don’t have regular business hours.  I work late into the night on my business” and eventually “I’ve burned out.” It’s easy when you’re getting started to over-commit and over-invest in your business.  What I know is that you cannot give what you do not have . . . good boundaries, balanced life, energy and focus, etc.  Self-care is critical especially at the start of a new practice or a new project.  Reinforce those habits now . . . at the beginning.  And, if you don’t have them, find a therapist or coach to help you put them in place.  Otherwise, you will not survive the demands of private practice.
  5. “My preference is to hire and network with people just like me.” I know that you’re more comfortable with people just like you (Me, too!) but they won’t help you long term take your business to the next level.  Differences in skills, experiences, and even politics will be assets to you in many ways.  As long as the people you hire and network with can share your vision for your practice, their differences can serve you well.
  6. My business partner and I constantly struggle with the direction of the business.” If that’s true, then you’ve got too many leaders in the room.  In your practice, your vision is the one that needs to be the guiding force.  Be cautious and be clear about why you want to partner with someone.  Often it is a better choice to hire or consult with individuals (assuming they buy in to your vision) rather than bringing in an actual partner (who has a different / competing vision on his own).
  7. “I am constantly reinventing the wheel.” Take the time to create systems and templates to streamline your work so that as your appointment book begins to fill in, you are able to efficiently delegate or complete your repetitive tasks.    
  8. “I work with everything and everybody.” Don’t say it!  Stay focused on your ideal client and market to him or her.  Of course, you’ll work with others but target your message and your efforts to working only with your ideal client and withing your niche.
  9. “I need to work harder at ___________.” [fill in your weakness] Successful entrepreneurs delegate or manage their weaknesses; they focus on their strengths.  In fact, Marlane Miller in her book, BrainStyles, says that by focusing on our weaknesses, we just build stronger weaknesses.
  10. “I can’t spend money until I start making money.” Wrong!  Have faith in your calling and invest in your practice.  If you aren’t willing to invest in you, don’t expect anyone else to invest in your either!
  11. “My friend needs a little extra income so I’m going to hire her to do my accounting.” Hire people because they are exquisitely qualified and not because they are your friend and you want to help someone out.  You are running a business, not a social service organization.
  12. “I’m really good at flying by the seat of my pants so I’ll just deal with it when it comes up.” Not a good idea.  Take the time to create a plan . . . a blueprint for your practice and for your life.  Then, stick to it.
  13. “I don’t need to hire anyone to do anything.  I can do it all myself!  (And, besides, I’ll save money doing it this way!) If this is what you’re thinking, then you have some control issues to deal with.  You cannot do everything well and if you cannot do it well, you need to find someone i.e hire someone else who will do it well. 
  14. “I’ll hang my shingle out and the masses will come!” No.  They won’t.  What will get clients is a strategic plan and follow through.  Who are you going to talk to about your practice? Where are you going to publicize your practice?
  15. “In order to open my private practice, I need all the bells and whistles . . . a white noise machine, new office furniture, a posh location, special software to keep my progress notes in, etc.” Not really.  What’s going to prepare you to open your private practice is you laying the foundation for name recognition, building trust in the community, and following through on your commitments.
  16. “I will work with anyone who will pay me.” Another bad idea.  Work with your ideal clients.  It’s your calling.  Refer the others out.
  17. “This is too hard so I quit.” Many therapists throw in the towel and quit too soon because they didn’t go get the info that they really needed – the business and marketing info that you didn’t get in graduate school.  Take the time to learn the info . . . take classes, read articles, interview other more seasoned therapists, hire a business coach.  Learn what you need to know in order to jump start your practice. 
  18. “I’m doing great so I’m not going to ask for feedback.” When you’re doing great, is the perfect time to ask for feedback!  Learn what you are doing well so that you keep getting that feedback.
  19. “I know everything there is to know about being in private practice” or “There are things I need to know but I’m not going to pay another professional to get that information because  I’m not worth it or I’ll figure it out.” Again, quit fooling yourself and go get the help / info that you need.  Hire a counselor or an attorney or a coach or whomever.  Don’t just delude yourself into failing.  It’s not necessary!
  20. “I don’t know how to explain to clients why they should work with me.” That’s a really big problem.  Then you need help learning to articulate what gifts you bring to your practice.  Sign up for a class, hire a coach, work with a copywriter or wordsmith.  It’s one of the single most important things you can do to build your reputation in the community.
  21. “What’s wrong with my clients?  They aren’t getting better.” Well, that’s definitely a problem . . .  and it’s a bigger problem for you than it is for your clients!  If your clients aren’t getting better, you need to change . . . start or stop doing something, learn something new, talk with a consultant, etc.  Whatever you do, don’t blame it on “resistent clients.” 
  22. “I don’t need an exit strategy because I’m going to be in this business forever.” Even if you do plan to be in private practice forever, you still need make an exit plan.  It will help you focus on building your practice up . . . to promote, to sell, or to expand.

Have you tripped up on these already?  Or, do you have other red-flag statements to share?

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20 Questions To Ask Other Therapists

When I left employment to begin my own private practice in 1991,

Question Marks on the Wall by Lone Black Rider / Filip Bunkens

"Question Marks on the Wall" by Lone Black Rider / Filip Bunkens

I started by identifying therapists that I believed to be highly successful.   Then, I picked up the phone, introduced myself, and asked if I could take them to lunch or coffee to pick their brains about being in private practice. Whether you are just starting out in private practice or are wanting to revitalize your practice, that’s a good place for you to start, too.

Most mental health professionals will be flattered if you call.  Let’s face it, it’s an ego boost when someone else thinks that you are successful.  And, many mental health professionals really enjoy mentoring others in the field.

Once you’ve made your phone calls and scheduled your lunches, here are 20 questions for you to ask:

  1. How long have you been in private practice? This is really important.  you want to identify therapists who have longevity in the field.  They are who you can really learn from.
  2. How did you learn what to do when you were ready to go into private practice? If it worked for him, there’s a good chance that at least part of his learning can work for you, too.
  3. What do you know now that you didn’t know when you got started about being in private practice? You might as well learn it now rather than wait.
  4. How did your clients initially learn about your services and how do your clients learn about your services now? You want to know about how it was in the beginning for them.  Back then, they were probably on a shoestring budget at best (perhaps like you are now) and still they survived.  In the process of learning what they did back then and what they do now to get clients, you’ll most likely hear how their income and their efforts have changed and refocused.  
  5. What mistakes did you make in your early years of private practice? Find out now so that you don’t have to reinvent the wheel.
  6. What critical decisions did you need to make about your private practice and why? You may choose to make different decisions but it is often helpful to understand why someone in private practice makes the decisions that they make . . . about policies, workload, billing and fees, etc.
  7. Did you ever have a mentor?  Do you now? And, how did you find one? One of the fastest ways for you to jump start your practice is to have a personal mentor to shepherd you on your journey.  Hiring a business coach is one way to find a mentor but it is certainly not the only way.
  8. How much time do you set aside to work on the business (not the clinical) of private practice? Successful therapists in private practice spend time visioning, developing, and implementing new ways to grow their businesses.
  9. What is your biggest challenge now? Challenges continue throughout the life cycle of a private practice.  Challenges happen; they do not disappear.
  10. How long did it take you to turn a profit? The Small Business Administration says that most small businesses fail within the first 5 years and that most successful small businesses take 3-5 years to turn a profit.  I’ve certainly taken it take less time to break even or fail.  However, be wary of those who promise that you’ll be earning big money fast.  Research clearly shows to slow and steady is the way to build a strong foundation for a long-term practice.
  11. What do you believe causes a practice to succeed?
  12. What do you believe causes a practice to fail?
  13. What type of clients do you see? Remember this when you need to refer a client of your own to another therapist.
  14. What type of clients do you refer out? If this is a population / issue that interests you, make sure this therapist knows that.  If it is not, then keep an ear open so that you can refer another professional to this therapist.  This is how you network.
  15. What resources can you recommend to me as a new therapist that can help me get started on the right track? He may have a favorite website on developing a private practice or an online diagnostic code finder. He may know another therapist looking to share an office or a CPA who can help you set up your quarterly tax payment.  Or, he may have a favorite book or magazine or office supply store to send you to.
  16. What do you do to take care of you? Balancing work and home (much less children and additional schooling) is one of those topics that is hardly addressed while you are in school.  Take time to identify now how you will put systems of self care in place.
  17. How has your practice changed over the last X (number) of years? It’s important to understand about the life cycle of a practice.  Once it’s up and running, it doesn’t necessarily stay up and running at that level.  Change happens . . . a group practice moves in next door, the local school system has an unexpected need for counselors, an army base closes, you get new clinical training, etc.  Your practice’ life cycle will be different than the therapists’ that you are interview but it is helpful to be reminded that change happens and what you need to do to recognize it as another opportunity for growth.
  18. What is the hardest thing about being in private practice? Again, what is hard for him may not be hard for you but knowing about the challenges helps you prepare for them from the beginning.
  19. How is your personal life affected by being in private practice? Your professional life and your family’s lives will be impacted by your decision to practice mental health.  When you are in private practice, that impact is even greater.
  20. What precautions do you take to keep you and your clients safe in your office? This is another area that is not adequately addressed in graduate school.  There are many things you can do to increase your safety.  Learn about them now.

Remember to take pen and paper with you so that you can take notes.  I’m sure you’ll think of more questions along the way!

If you use this list, I hope you’ll drop back in and let me know how the questions worked for you.  Are there other questions that would be helpful to ask other therapists?

And, if you are a therapist who has been in private practice for a while, why don’t you drop in here  and answer all 20 of these for us.  It’s a good way to introduce yourself and your practice to our community!

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The Importance Of Boundaries In Scheduling

Published under Risk Management, Time

As I was reading Jung at Heart, one of my new and favorite blogs by Jungian psychotherapist, Cheryl Fuller, I ran across her post on the importance of boundaries in scheduling.

Wall of Clocks by rustman / Russ Morris

"Wall of Clocks" by rustman / Russ Morris

Check out her inspiration for the post, her own post, and then drop back in here to share your thoughts about scheduling clients and the transition in between them.

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Is Your Post-Graduate Supervision All That You Expected?

If your post-graduate supervision is not all that you had hoped for, there may be a really good reason.  Do you know that clinical supervision is different from administrative supervision?

An administrative supervisor typically operates from a business model rather than a clinical model.  His priority is to make sure that the organization (or her department) runs smoothly. There are local, state, and federal regulations  (like the EEOC guidelines and the Disability Act) that impact his decisions concerning her supervision of you.

Administrative supervisors are often

In Which Zac Never Realized . . .  by Zac Peckler

"In Which Zac Never Realized . . . " by Zac Peckler

what you encounter as a new graduate entering the workforce through an agency, hospital, or school setting. You will recognize an administrative supervisor because he will emphasize paperwork and productivity, managing your caseloads, scheduling, and accountability.

An administrative supervisor must train employees to systematically complete basic paperwork, manage crises, work within systems, and deal with large numbers of clients needing many different things at the same time.  There is much to be learned from an administrative supervisor that will serve you well throughout your career but this is NOT clinical supervision.

If you are frustrated with the quality of the supervision you are receiving, perhaps you assumed that the supervision you would be receiving from your supervisor would be clinical supervision rather than administrative supervisionHere are some things that you can do to insure that your experience under supervision is all that you want it to be.

Related Posts

9 Steps You Can Take to Insure a Great Supervisory Experience

4 Things to Consider if Your Supervision is Less Than Ideal

Supervision or Consultation?

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How Do You Handle Your Practice’ Needs On Weekends And Off-The-Clock

Published under Risk Management, Time

What is your off-the-clock strategy for managing your private practice?Town Clock #2 by Slack12

  • Do you use an answering service?
  • Do you remain on call 24/7?
  • Do you refuse to speak to clients when you are out of the office?
  • Do you trade off with other professionals?

    I’m eager to hear what you do to cover your practice and how it works for you.

    2 comments so far

    What Is Your Cancellation Policy?

    Published under Money Matters, Time, Write / Writing

    Have you given any thought to your cancellation policy?  If not, you should. Cancellation policies provide clarity for your clients and reinforce professional courtesy and boundaries for you.

    It is common for mental health professionals to require a 24-48 hour notice for clients to cancel a scheduled appointment.  Under such a policy, the client who fails to give appropriate notice for canceling an appointment typically pays the therapist’s usual and customary fee.  Therapists who implement this type of policy often stipulate exceptions for emergencies and illness.

    Cancelled by Paul G.

    "Cancelled" by Paul G.

    My cancellation policy reads as follows:  “  A cancelled appointment delays our work.  When you must cancel, please give me at least 24 hours notice.  I am rarely able to fill a cancelled session unless I know at least 24 hours in advance.  In you are unable to provide at least 24 hours notice when you cancel, you will be charged the full fee for your session unless I am able to fill it with another client.  (You should note that insurance companies do not typically reimburse for missed appointments.)  The only time I will waive this fee is in the event of serious or contagious illness or emergency.”

    Should you decide to implement a cancellation policy in your practice, make sure that you include it in your written statement of disclosure.

    4 comments so far

    The Therapist’s Networking Guide: Myths, Blunders, and Gaffs, Oh My!

    Published under Networking, Time

    This is part of an episodic series, The Therapist’s Networking Guide.
    To see the previous post in this series, click here.

    If you are new to networking or have yet to find your own comfortable way, then taking time to identify myths, typical blunders, and common networking gaffs may ease your way on down the road.

    Myth #1 that I had to get over was the one my mother taught me in kindergarten . . . Don’t talk to strangers. Sound familiar to anyone else out there?  Think about it.  If you struggle with talking to people you don’t know, then you probably learned this lesson, too.

    Alfred Adler would have been the first to point out that many of the lessons we needed to learn as children no longer serve us well.  If “Don’t talk to strangers” was once a guiding rule for you, it may be time to re-examine whether this lesson is still worth hanging on to.    As for me, I gave it up a long time ago and have found that my ability to talk to anyone (human or fence post) helps put others at ease and makes my networking much more enjoyable!

    IMG_3638 by pkdon50

    "IMG_3638" by pkdon50

    Myth #2 might be . . . Act like you know what you’re doing.   You don’t need to act as if you know everything about the new networking group you’ve just shown up to check out.  Neither do you need to fake that you know or remember people you’ve never met before.  What you do need to know about is your professional expertise, a few current events, and basic social graces.

    Myth #3 . . . Networking is serious business. Well, yes and no.  You want to seriously benefit from the time, energy, and money that you are putting into it.  But, networking is probably going to be less effective if you make it a somber and dull occassion.  Try to relax!  Plan to have fun!  Maybe even laugh a little!

    Myth #4 . . . Good things come to those who wait. Nope.  If you passively / shyly stand in the back of the room and wait for potential referral sources to make their way to you, you are misguided.  People who make things happen don’t have time to hunt you down for an introduction.  Your job, if you want to network effectively, is to identify and approach the key people that can help you grow your business.  Don’t wait for those you want to meet; instead, put them in your sight line as soon as you get to your meeting and take the initiative to meet them.

    Myth #5 . . . If I make a mistake, I might not get a referral. That’s called risk aversion and this little blunder can kill your business.  Being afraid to take simple human risks . . . like not knowing what to say or forgetting a name can end up costing you serious relationship assets.

    Take a breath, take a risk, and be prepared to admit that on occasion you will forget what you were talking about or someone’s name.  We all do it.  It’s what makes us human.  It’s NOT what costs you business!

    If you haven’t done so already, it’s time to unpack your networking baggage.  See what gets in the way.  And, let us know if you come up with other networking myths / blunders / gaffs to add to our list!

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    The Cheapest Marketing Tool You Must Have

    If you still haven’t taken the time to have a business card made for yourself, then you are making a big BIG mistake.

    Here’s two things that you really need to know . . . .  Your cheapest form of marketing is a great business card. They can cost you as little as six dollars for 250 at an on line printing service like VistaPrint or they can cost you as much as several hundred dollars for 1000 from a local printer like Maverick Press in Littleton, Colorado.   Your design, choice of paper and quantity ordered factor in to your final costs but any way you figure it, your business card is your least expensive marketing cost and is the most versatile tool you will use.

    The second thing you need to know about your business card is that once you hand it over to another professional and leave the premises, it serves as a reminder of who you are and how to reach you. Think about it . . . .  I told you about that old adage “last in, first out.”  That means that if your business card keeps your name in front of other professionals’ eyes last, then your name is the one that is likely to be recalled when they are ready to call with a referral.  Last in, first out.

    And, here’s one more thing you need to know about having a business card.  It’s the professional thing to do.  No CEO, no professional, and no office manager is going to refer clients to you until you take yourself seriously enough to get decent business card. Think about it. . . .  Having a business card implies that you are serious about your professional services. . . . It implies that you have some degree of stability i.e. your address, website, and phone number aren’t changing daily. . . .  And, it implies that you have something of value to offer.

    Still putting off getting that business card? P-L-E-A-S-E!  What’s keeping you from taking that step?  Let me know and I’ll be happy to nudge you along!

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    9 Things To Consider Before You Decide To Do Therapy In Your Church

    Carla read my post here and wrote in asking:

    What do you do when as a result of finding out that you are a counselor, your church now wants you to provide counseling services to members of the congregation? Or the fact that you have taught classes at ministry events, and as a result some of the participants want to come see you?”

    "Nice, Small Church" by Speediakal

    How flattering!  But, here are 9 things that I consider before deciding whether or not to see members of my own church . . . .

    1. Size matters.  I have found that it is difficult to be active in a church whose congregation numbers only 200 and still maintain my privacy.  That, in turn, colors my professional relationship with my client.  He knows more about me (and I know more him) than is always best.  If, on the other hand, my congregation numbers 1000, then it may be relatively easy for me to maintain my privacy and to minimize personal interactions outside of the counseling office.
    2. I consider how I will handle it if I discover that my client is sexually or romantically involved with one of the leaders in my church (who happens to be married).  As far fetched as that may sound to you, it is not all that uncommon and it may very well change how you feel about your church home.  It did for me.  And, that’s before my client AND my church leader both wanted to vent to me, wanted me to choose sides, and then wanted me to publicly condone their behaviors to others!
    3. I also consider how my own unforeseen weaknesses / foibles in my personal or church life (challenges in relationships, lapses in judgement, my own spiritual practices, etc.) might negatively impact my relationship with my client . . . .  Unanticipated exposure of those things can actually color what happens in my church and with my client.
    4. I also consider the possibility that my partner / spouse / friend / child / sibling / parent may want to befriend my client.  That’s a mess in and of itself! And, what will I do if I believe (from my  clinical work) that the relationships with my client might not be good for my loved one?
    5. I’ve had clients catch me before I could dash off from church services to “catch me up” on the latest chapter of their weekend disaster.  Do I want to do therapy in the parking lot?  Do I want to act disinterested?  Or, do I want to dread seeing that client every time I enter the church door?
    6. I also have to consider if / how I am going to interact with my clients when I see them.  Am I going to speak to my clients when I see them at church?  Am I going to ignore them?  What if my new client sits down beside me on the pew?  Wants to hug me?  Asks me to take communion with her — or just “conveniently” times it so that it happens that way?
    7. What if I sign up for a church dinner club and get assigned to the one that my client attends?  Am I going to explain to the host why I had to leave abruptly when my client showed up?  Am I just going to let the host think I’ve lost my mind?  (Yep, that’s exactly what I did as I ran out the back door.)
    8. What if I agree to host a Bible study and my client shows up . . . or his wife . . . or someone who eventually becomes his spouse?  Am I really going to ask my client to leave because there’s a dual relationship if he stays?
    9. Sometimes clients can be possessive of their therapists (and you won’t always know this ahead of time).  I’ve had Client A  show up “hurt” or mad at his therapy appointment because he had seen me talking to someone else at church.

    OK, so I could go on and on . . . . My point is this . . . .  While much of this can make for great grist for the clinical work that you do with a client, do you really REALLY want to contaminate your personal life (and the lives of your loved ones), your spiritual home, and your professional life with this stuff?  Just think about it and, if you do, consult, consult, consult.

    Can you think of other questions / situations / concerns to consider before jumping in to provide therapy within your own religious community?

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