Earlier this month, I was asked to speak to a group of new professionals interning at Aurora Mental Health Center.  The topic was on why it’s important to join your state and national professional associations.  Just in case you are hesitating, here are 23 reasons that I believe you should join your professional associations today.

1. This is your number one career development tool.
2. This is how mental health professionals get things done.
3. Often there are special resources available to you.
4. This is where you go to learn how to be a professional.
5. This is how you stay informed about your profession’s standards of practice.
6. This is where you learn about professional trends and mandated changes in practice.
7. This is where you can build relationships and expand your network.
8. This is where you get continuing education at affordable prices via conferences, workshops, and forums.
9. Often those continuing education opportunities include a free breakfast, lunch or dinner.
10. This is how you protect and promote your own profession.
11. This is where you increase others awareness of your practice or your employer’s visibility in the community.
12. Student memberships are often reduced or no fee.
13. There are always opportunities here to give back to / build up your profession by your volunteer efforts within the organization.
14. There are often opportunities for community service.
15. This is where you go to stretch your own thinking and stay creative in your work.
16. This is where you learn what others in your profession are doing.
17. This is where you can easily establish yourself as a leader.
18. This organization may choose to sponsor your work, research, or workshop.
19. Many organizations offer members free listings and links on their websites.
20. This is who negotiates for the best and most affordable liability insurance.
21. This is where you get free advice on ethics issues.
22. Many organizations offer job placement services.
23. This will allow you to know other professionals to consult with and refer to (and vice versa) as your needs dictate.

I’m sure there are more benefits / reasons to join.  Can you tell me why you’ve joined your professional associations?

Tags: Ethics, Insurance, Relationships, Workshop

Are you one of those mental health professionals who is constantly coming up with great ideas for therapeutic products but has no idea how to get them developed?  If so, you may want to check out Courage To Change. This online and print catalogue is interested in your ideas for books, workbooks, and games  that address dealing with life challenges at any age.

If you have prior experience with this company or if you decide to pitch an idea to this company, I hope you’ll drop back in and let us know about your experience!

Tags: Pitch Your Idea, Products

If you market your services via the internet, television, radio, in print or face to face . . . even if you volunteer to man a booth for your community expo . . . you are engaging in direct marketing.  Ken McArthur has just posted new guidelines for direct marketing in the United States.  Tempted to put your head in the sand and ignore the guidelines?  Really??

"Apple Planet" by Jorge Elias

Here are some snippets from Ken’s post:

• Terms like “Free,” “Free Trial,” and “Risk Free” are to be avoided.
• So are potentially misleading offers.
• Don’t offer ‘false sense of urgency’ i.e. “Last Week to Purchase at This Price!” if the offer will continue.
• Endorsements must be honest and accurate depictions of likely use of your services / products.
• Affiliate marketing programs must make concerted effort to track participating marketers and minimize fraud.
• Opt-out procedures need to be written in 12 point font or larger.
• Pre-checked boxes are no longer allowed.
• Billing cycles are regulated.

Other issues addressed include Refund Policies, Up-Selling, Actual Descriptor of Merchants, Fulfillment of Transactions, and Requirements for Customer Service. Check out Ken’s full article, New Credit Card Merchant Account Guidelines for Direct Marketing.

With so much sleaze involved in marketing and online sales, I see this as a giant step in the right direction. What’s you opinion?

Tags: Best Practices, Direct Marketing

When you get ready to close your private practice, for whatever reason, you can’t just shut the door and walk away. Did you know that?  Attorney Richard S. Leslie has written a thoughtful article in the January 2010 issue of the Avoiding Liability Bulletin.  In it he details some of the following for your consideration when you decide to close up shop:

• Ask yourself who needs to be notified – clients, former clients, insurance panels, landlords, supervisees, colleagues and business associates, referral sources, and your licensing boards;
  

  "You Couldn't Have Planned This if You Tried" by Ken Douglas / Today is a Good Day

• Consider the possible circumstances that might result in you closing your door – retirement, geographical relocation, health emergencies, financial circumstances, your own death, your spouse’ or partner’s death,and other unforeseen circumstances;
• Your state may dictate certain actions that you must take when you close your practice;
• Your professional code of ethics and HIPPA will certainly have standards that you must adhere to when closing your practice;
• How to notify existing clients;
• Subsequent maintenance, storage, and access to records;
• How to provide public notice of the closing;
• When and how to notify former clients;
• Why you may not want to terminate liability insurance policies when you close your practice;
• And, in the event of your death or incapacity to handle these things, who does it for you?

Every mental health professional and every professional coach is required to responsibly close their private practice  – regardless of whether their closing is planned or unforeseen.  Whether you’ve been in business for years or you are just now getting started, now is the time to take the steps necessary to prepare for the eventual closure of your practice.

Tags: Closing Your Practice, Ethics, HIPAA, Records & Documentation, Relocation, The Unexpected

I just discovered a free source for professional development (no CEU’s) at

"Podcast Subscribe" by Derrickkwa

CounselorAudioSource.net .  This website offers free weekly podcasts on topics primarily of clinical interest to counselors.

Additionally, if you would like to expand your resume to include your own podcasts on topics relevant to counselors, you can check out their guidelines and suggestions for contributing here.

Do you know of other free resources for the professional development of counselors and allied health professionals?  If so, please let us know!

Tags: Free, Podcast, Resume

Teaching is a great way to establish yourself as an expert . . . so what do you know?

"Teacher" by Ben Russell / ben110

What body of information or skill set comes naturally to you?  What is so common sensical that you marvel that others don’t know it?  That’s what you need to be teaching! Teach clients; teach children; teach physicians; teach teens; teach teachers; teach therapists; just teach.

If you are reading this blog, my assumption is that you are a mental health professional with a minimum of a master’s degree.  Don’t tell me, and more importantly, don’t tell yourself that you don’t know enough to teach.  You have more formal education than 98% of the population in the United States so you know something and I choose to believe you know something of value.

So what is it you know right now that you can teach?  And, more importantly, why aren’t you teaching it?  What do you need in order to leverage that natural skill set or body of knowledge to boost your image and name recognition?

What keeps you from inviting more clients into your practice?

Tags: Expertise, Image, Name Recognition, Teach

Are you still marketing yourself as a generalist?

"Donald Roller Wilson" by Wonderlane

Do you pride yourself as a Jack or Jane of all trades i.e. “I work with everyone!” ?

If so, you are confusing what you do with how you market.  What you do and who you work with may very well include a large variety of issues and clients.  However, if you have too many empty time slots on your calendar, your generalist marketing may be your problem.

There was a time when marketing yourself as a generalist was the hallmark of a go-to therapist.  It was thought that she could do it all.  But things have changed and so should you.

• Today, clients want an “expert” and nicheing lends itself to the perception of expertise.
• Marketing yourself as a generalist makes you forgettable.  And, marketing yourself as someone who has a special interest in X, makes you memorable.
• Nicheing allows you to market your services in a more focused way.  That translates to less money, less wasted time, and more strategic contacts.

So the real question is . . . What’s keeping you from nicheing your practice TODAY?

Tags: Expertise, Generalist, Niche

If you have been marketing to the educational community with little success, you may need to slow down and reassess your own educational history.  Your personal relationship with education may be getting in the way . . . .

Linda L. Lawless and G. Jean Wright suggest in their book, How to Get Referrals: The Mental Health Professional’s Guide to Strategic Marketing, that you ask the following questions when reviewing your educational history:

"Not My Hat!" by Alan Levine / cogdogblog

• Are there any teachers in your family? Are any family members employed by the school system?  What is their input to other family members regarding their work and the system?
• What has been the family response to their vocation?
• What educational levels have been attained by family members?  Did they attend public or private schools?  If private, was it religious or nonsectarian?
• What has been shared about their experience?  What was the quality of the experience?
• What has been your educational experience from kindergarten through graduate school?  Your siblings?  How do you rate it?
• Who were your favorite teachers?  Worst teachers?  In your experience and /or perceptions, what were the characteristics of each that made them “good” or “bad” teachers?  As you reflect on these relationships, what are you feeling now?
• What are your family’s belief systems, biases, prejudices, regarding education and the educational system (school taxes, the school board, election of board members)?
• Did any family members ever serve on the school board?
• What is your trust level of teachers?
• Do you have special training that would correlate with the experiences and needs of educational professionals?
• Do you have children in school?  If so, public or private?  How do you make decisions regarding your children’s education?

It is critical when marketing to the educational community that you feel comfortable and that they know that. Liberally share your unique school stories with other professionals in the educational community.  Use your unique experiences to help guide where you choose to enter the market.  If you attended a private or parochial school, consider focusing your energy on the same.

By taking the time to reflect on your own school experiences, you will increase your comfort and effectiveness in marketing to this community.

Related Posts

Another Strategy for Marketing to the Educational Community:
Collaborating with Your Competitors

Gathering Market Research on the Educational Community

Teachers Needs Vary and So Should Your Marketing Strategies

Tags: School, Stories

If you are a health blogger i.e. a therapist who blogs,  then you need to check out Julie Cohen’s thoughtful post on her blog, Links for Shrinks.

And, when you leave here, make sure you leave info about your own health blog with a link so that we can pass your good work along!

Tags: Blog

If you are getting ready to start shopping for a clinical supervisor, here are 10 more questions you need to ask before you invite them to work with you.

"Question Mark" by Segozyme

1. What professional associations are you a member of?
   Don’t assume that they are telling you the truth.  Make sure that you verify their membership through your state licensing board.
2. How are you involved in these associations?
   Does she hold an office in the organization?  Remember to verify that your prospective supervisor is as involved as she represents herself to be.
   A supervisor who is actually involved in a professional association (rather than just paying her membership dues), is better able to help develop you as a professional in the field.
3. Why did you choose to join these organizations?
   Was it about the membership fee?  The purpose of the organization?  The benefits of membership?  This can tell you a lot about what is important to your prospective supervisor.
4. Do you expect me to be involved in a professional association?
   If so, then you will want to know which organization and how involved.
5. How will you monitor my client’s welfare?
   Your supervisor may monitor you through a one-way mirror, ask you to audio / video record your sessions for review, obtain self-reports from you, contact your clients, etc.  Most clinical supervisors use a variety of methods to monitor client welfare.
6. How do you insure my compliance with ethical, legal, and professional standards?
   This is a critical task for your supervisor and you want to make sure that she has a solid plan for this to take place.  In doing so, your client as well as you will be protected.
7. What do you expect of me as your supervisee?
   Yes, your supervisor will have expectations of you and the best way to meet them is to go in informed.  A professional clinical supervisor will have a written contract that stipulates your supervisor’s expectations (as well as your own).  Don’t accept a supervisor who does not have this in place.
8. What conflicts typically arise between you and your supervisee?
   Everyone has conflicts.  You want a supervisor who is aware of them and comfortable enough to talk about them openly and honestly.
9. How do you handle conflict when it arises with a supervisee?
   You want to know that your supervisor has basic problem solving skills.
10. How do you address counter transference between me and my client?
    As a new therapist, it is likely that you may not have much experience dealing with this predictable but sticky issue.  You’ll want a clinical supervisor who doesn’t flinch, judge or shy away from helping you develop skills to deal with issues of transference and counter transference.

Are you finding these questions to be helpful?

These questions came from the Institute in Counselor Supervision taught at the University of North Texas’ Counseling Program by Carolyn W. Kern, Ph.D., LPC, NCC and Cynthia K. Chandler, Ed.D., LPC, LMFT.

Related Posts

10 Questions You Must Ask Your Prospective Supervisor

Clinical Supervision and Money Gouging

Tags: Contract, Counter Transference, Professional Association, Transference

If you think that where you locate your office doesn’t matter, you are wrong.  Research has

"Beyond the Wall" by Giuseppe Bognanni

shown that the location of your office can make or break your private practice.

The reason location matters is that clients are put off by the perception of geographic barriers.  Common geographic barriers include:

• Major highways and thoroughfares;
• Major landmarks such as a mall, airport, park, or university;
• County and state lines;
• Significant bodies or streams of water;
• Different neighborhood or different town;
• Socio-economic differences;
• Lack of visibility;
• Difficult parking – this includes the need to pay for parking;
• General difficulty in getting to your office – this could be heavy traffic, road construction, or just a complicated route.

Before you accept the really “great” rental fee for your potential office, don’t forget to take these geographical barriers into the savings.  If you are losing too many clients, you may want to reconsider!

What other geographic barriers can you think of that might cause a potential client to see a different therapist?

Tags: Geographic Barrier, Location, Office, Visibility

You’ve heard how big a fan I am of online discussion lists for networking.  However, ever so often I am reminded of the more frustrating side of a list . . . .

Here’s what not to do online. This week on one of the mental health professionals’ lists (I subscribe to many), two members started lecturing each other about X all under the auspices on “sharing,” “clarifying,” and “informing.”  They included a little name calling and a lot of posturing about who was wiser and who was more experienced and who was more knowledgeable.  (And, they used their actual names!)  It might as well have been an exchange similar to this one that Peter Shankman posted here.

To embarass or not to embarass . . . . I considered (briefly) asking the authors for permission to share screen shots of their words with you here but decided not to.  After all, I am embarrassed for both of them.  I hope their colleagues, employers, and referral sources aren’t reading that thread!

Good intentions. Of course, others joined in to take sides, to broaden perspectives, or in an attempt to find common ground.  Some actually unsubscribed from the list citing their reasons (both on / off list) as “too much junk email.”  And, I suspect that many, like me, have just sat back watching the lack of civility and lack of professional communication escalate and then die back down on its own. WHEW!

A few things to consider . . . . If you are new to social media or simply need a few reminders about how to proceed when someone presents ideas that are not in sync with your own, here’s a few to get you started:

"Wall of Peace - Moscow" by Jeff Bauche

• You are not anonymous – especially if you have signed your name!
• Don’t take it personally.  We all have goofy or mistaken ideas on occasion.
• Online communication is limited.  Humor and sarcasm don’t translate well.  Words get twisted or completely omitted.  Tone and intensity are often missing or misunderstood.  And, unfortunately, we tend to not proofread every post before we hit send.
• Take a breath and resist the urge to dash off a knee-jerk, emotional response.  Just B-R-E-A-T-H-E.
• If you do decide to reply, consider the options available.  Is there really a need to respond to the entire discussion list?  Do you have a private email address, phone number, etc.?
• The only time you MUST reply to the entire group is if you’ve messed up (and need to clean up) in public.
• If you are going to write back, find something to agree with.  Can’t find anything?  Then, you aren’t in the frame of mind to professionally respond yet.  (Think about it.  Clients come in every day with values, beliefs, and behaviors that you don’t agree with.  And, yet, you find a way to join with them.  This is the very same skill.)
• After you compose your message and before you hit “Send,” take time to re-read it.  Is there a better way to get your message across.  What’s your goal in sending it?
• Be generous in your response.  Give your reader the benefit of the doubt. . . .  Perhaps they were in a bad mood.  Or maybe they aren’t as experienced as you are . . . . We all have something left to learn.
• Be kind.  If you feel that someone is lacking some information and doesn’t know it, is there a way to pass the info along without making someone feel like an idiot or look like a fool?
• Consider your real motives in responding.  What triggered your reaction?  And, again, what was your goal in sending it?

OK, so maybe you aren’t like me and out to change the world.  Maybe hurt feelings and civility aren’t really of concern to you at all.  What I know is that this is still important to you and here’s the reason why . . . .  Your employer, your referral sources, your colleagues and even your clients have access to your words once you put them out into cyberspace.

As you are building your private practice, remember that any time you are in public – either physically or via technology – you need to have your professional hat on and that includes using professional communication.  Your professional image is on the line.

What else needs to be considered when you run into conflict online?

Tags: Civility, Common Ground, Conflict, Discussion List, Online Etiquette, Peter Shankman, Professional Communication, Public Image, Social Media, Trigger, Your Motive

Carla read my post here and wrote in asking:

What do you do when as a result of finding out that you are a counselor, your church now wants you to provide counseling services to members of the congregation? Or the fact that you have taught classes at ministry events, and as a result some of the participants want to come see you?”

"Nice, Small Church" by Speediakal

How flattering!  But, here are 9 things that I consider before deciding whether or not to see members of my own church . . . .

1. Size matters.  I have found that it is difficult to be active in a church whose congregation numbers only 200 and still maintain my privacy.  That, in turn, colors my professional relationship with my client.  He knows more about me (and I know more him) than is always best.  If, on the other hand, my congregation numbers 1000, then it may be relatively easy for me to maintain my privacy and to minimize personal interactions outside of the counseling office.
2. I consider how I will handle it if I discover that my client is sexually or romantically involved with one of the leaders in my church (who happens to be married).  As far fetched as that may sound to you, it is not all that uncommon and it may very well change how you feel about your church home.  It did for me.  And, that’s before my client AND my church leader both wanted to vent to me, wanted me to choose sides, and then wanted me to publicly condone their behaviors to others!
3. I also consider how my own unforeseen weaknesses / foibles in my personal or church life (challenges in relationships, lapses in judgement, my own spiritual practices, etc.) might negatively impact my relationship with my client . . . .  Unanticipated exposure of those things can actually color what happens in my church and with my client.
4. I also consider the possibility that my partner / spouse / friend / child / sibling / parent may want to befriend my client.  That’s a mess in and of itself! And, what will I do if I believe (from my  clinical work) that the relationships with my client might not be good for my loved one?
5. I’ve had clients catch me before I could dash off from church services to “catch me up” on the latest chapter of their weekend disaster.  Do I want to do therapy in the parking lot?  Do I want to act disinterested?  Or, do I want to dread seeing that client every time I enter the church door?
6. I also have to consider if / how I am going to interact with my clients when I see them.  Am I going to speak to my clients when I see them at church?  Am I going to ignore them?  What if my new client sits down beside me on the pew?  Wants to hug me?  Asks me to take communion with her — or just “conveniently” times it so that it happens that way?
7. What if I sign up for a church dinner club and get assigned to the one that my client attends?  Am I going to explain to the host why I had to leave abruptly when my client showed up?  Am I just going to let the host think I’ve lost my mind?  (Yep, that’s exactly what I did as I ran out the back door.)
8. What if I agree to host a Bible study and my client shows up . . . or his wife . . . or someone who eventually becomes his spouse?  Am I really going to ask my client to leave because there’s a dual relationship if he stays?
9. Sometimes clients can be possessive of their therapists (and you won’t always know this ahead of time).  I’ve had Client A  show up “hurt” or mad at his therapy appointment because he had seen me talking to someone else at church.

OK, so I could go on and on . . . . My point is this . . . .  While much of this can make for great grist for the clinical work that you do with a client, do you really REALLY want to contaminate your personal life (and the lives of your loved ones), your spiritual home, and your professional life with this stuff?  Just think about it and, if you do, consult, consult, consult.

Can you think of other questions / situations / concerns to consider before jumping in to provide therapy within your own religious community?

Tags: Boundaries, Consultation, Ethics, Policies and Protocols, Reputation

If you are looking at your marketing calendar and trying to decide where to focus your energy for the month of October, how about Breast Cancer Awareness Month?

According to the American Cancer Society, almost 200,000 new cases of invasive breast cancer will be diagnosed in 2009.  Over 40,000 women are expected to die from this disease this year.  It is the second leading cause of death (lung cancer is the first) in women in the United States so you have plenty of good reasons to get involved.

Here are some ways to make a difference

"Ducks for the Cure" by Kim Baker

AND get your practice noticed . . . .

• Invite a physician into your practice to discuss breast cancer with your clients.
• Send a letter to health care providers letting them know that you will be providing extended hours or reduced fees for referrals breast cancer patients during the month of October.
• Provide a free breast cancer support group.  Hold it at the local library and let the local newspaper know the details.
• Join one of the many fund raising opportunities like the Avon Walk for Breast Cancer in New York.
• If you’ve had a personal experience with breast cancer, consider writing / speaking about the experience to women’s groups around your area.
• Create your own fundraiser.  Ask other therapists to help you.  Get the media involved.

You can find a list of additional ways to help promote National Breast Cancer Awareness Month here.

Tags: Calendar, Fee, Fundraiser, Media, Physician, Public Speaking, Support Group

In July, I talked with you about using professional online discussion lists to build your business.  Participating in online discussion groups that target your unique interests can also build your reputation and credibility.  Here’s an example . . . .  I am a member of a discussion list that focuses on women in Colorado who are in different aspects of the media business.  Because I responded to someone else’s inquiry about when to turn away business in this less-than-ideal economy, I ended up being quoted here in Drea Knufken’s blog, Business Pundit.  Twenty-four hours later, I was quoted here in Steve Tobak’s blog, The Corner Office.

"Smooth Peace 2" by Exper Giovanni Rubaltelli

If your marketing plan includes expanding your visibility or building your reputation in the community, here’s how to make that happen:

• Take some time to make a list of your unique interests . . . genealogy, bird watching, writing, football, etc.
• Google your interests along with the words “discussion list.”
• Check out what comes up.  If you find discussion lists that interest you, join them and share.
• If you don’t find a discussion list that fits your interests, then consider creating one of your own through Google Groups or Yahoo Groups.

Your interests do not need to be directly related to mental health (although they could be) in order to help you create greater visibility.  Once you become active in an online discussion list, your professional interests and expertise will gradually become known.  Like face-to-face networking, your online relationships will also take time and commitment from you in order to achieve the goals that you desire.

Give it a try! Then check back in here to let me know what you tried and how it’s working!

Related Post

Professional Online Discussion Lists Deserve Your Attention

Tags: Relationships, Reputation