Elizabeth Huff offered a terrific idea on the
COUNSGRADS discussion list last year and I keep meaning to pass it on to you.
Elizabeth said that she knows physicians are a busy group and often don’t have a lot of time between clients. To help them out and to help her get more referrals, when marketing to physicians, she brings along “prescription pads” with pre-printed referrals to her office! Now isn’t that clever?!
Elizabeth says that she believes that she has the edge over some of her colleagues simply because it is easy for the physician to tear off a pre-printed referral and hand it to his / her patient on the way out the door.
Thanks, Elizabeth, for sharing your clever idea with us all!


thinking about how friction has served my practice well over the years. Here’s what I’m talking about . . . .





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