Make It Easy For The Doctor To Refer To You

Jun
23
2011

Elizabeth Huff offered a terrific idea on the Image of PrescriptionCOUNSGRADS discussion list last year and I keep meaning to pass it on to you.

Elizabeth said that she knows physicians are a busy group and often don’t have a lot of time between clients.  To help them out and to help her get more referrals, when marketing to physicians, she brings along “prescription pads” with pre-printed referrals to her office!    Now isn’t that clever?!

Elizabeth says that she believes that she has the edge over some of her colleagues simply because it is easy for the physician to tear off a pre-printed referral and hand it to his / her patient on the way out the door.

Thanks, Elizabeth, for sharing your clever idea with us all!

If you liked this post...
You'll love my updates! Sign up here to get updates delivered to your inbox.
Name Email

12+ Documents You Need To Have For Your Private Practice

Feb
10
2011

Do you know the basic paperwork that Image of Businesswoman signing the contractyou need to have in place for your private practice?  Here’s a checklist to get you started.

√   Welcome Letter

√   Disclosure Statement

√   Social Media Policy (optional)

√   Consent to Treatment

√   HIPAA Notice of Privacy Practices

√   Release of Information

√   Client Information

√   Receipts

√   Termination Letter

√   List of Community Resources

√   List of Other Counselors to Refer to

√   Reading Lists / Handouts on Different Clinical Issues

√   A Professional Will

√   Marketing Kit

√  Disaster Planning [Updated on 8-28-11 in recognition of Hurricane Irene!]

Let me know if I’ve left something out.  Happy to add it to the list.

P.S. – Did you happen to notice that you can start working on these things long before you hang out your shingle?

If you liked this post...
You'll love my updates! Sign up here to get updates delivered to your inbox.
Name Email

Twiddling Thumbs? What To Do While Waiting For Your Clients

Feb
7
2011

Are you finding that you have way too Image of Checking the Time (2)much down time and not enough client time?  If you are networking face to face and networking online, then don’t worry!  They’re on their way.  But while you have extra hours in the week, here’s other things that you can be doing to get ready for them:

There you go! Have I left anything out?   There’s plenty that you can be doing to make sure that you are 100% ready to see clients once they find you.  And, if you’ve got all of this in order and are needing  to know “what’s next” just drop me a note below and I’ll be glad to talk with you about that next step.

If you liked this post...
You'll love my updates! Sign up here to get updates delivered to your inbox.
Name Email

Have You Had Your Dose Of Disruption Today?

Aug
19
2010

In 1977, Ilya Prigogine was awarded the Nobel Prize in Chemistry for his work on dissipative structures.“  Prigogine contends that because dissipative structures are disturbed i.e. shaken up by definition, they are able to change and evolve.  On the other hand, those structures that are too well insulated, and thus unable to be disturbed, will simply stagnate and die.  According to Ilya,  friction is a good thing!

I was reading about Ilya’s work and got toImage of Detour Ahead Sign thinking about how friction has served my practice well over the years. Here’s what I’m talking about . . . .

When my referral sources are disturbed . . . they call me to consult when they are in over their heads.  They call me with referrals. Or, they call me wanting referrals.  They do something different.

When my community is disturbed . . . by elections, substance abuse, suicides, natural disasters, my community gets busy!  It get activated! And, they do something different, too.

When my clients are disturbed . . . they are motivated to pick up the phone and call me. They make appointments and come to see me. They follow through with their homework in between sessions.  And, if they are disturbed with me, the tell me!  And, all of that serves me (and my clients) well.  They do something different.

And, when I am disturbed . . . I seek additional information.  Or, I take action.  I tell someone just to be heard.  I take a class or seek consultation. I learn a new strategy.  I, too,  do something different.

Although I’m always up for a new adventure, I must admit, I don’t always relish the unpredictability of my work being disturbed.  But . . . does it help in the long run?  Keep me on my toes?  Sharpen me mentally and emotionally?  Help me stay flexible and alive in my practice?  You bet!  And, that flexibility and willingness to do something different helps my business stay vibrant and thriving.

So maybe tomorrow . . . when chaos looms out of no where to disturb my daily practice . . . . Maybe, just maybe I’ll remember Ilya Prigogine’s ideas and instead of digging in my heels and whining, I’ll say “thank you” for my dissipative practice and the wisdom to see the gift!

How about you?  Got a dissipative practice?  Or have you gone rigid and stagnate?  Needing a little help loosening up and learning to ride the waves?  If so, email me!  I’m happy to help you get unstuck and start enjoying the fruits of a little disruption.



If you liked this post...
You'll love my updates! Sign up here to get updates delivered to your inbox.
Name Email

Getting Testimonials From Your Clients And Colleagues

May
17
2010

Unlike many professionals, those in mental health cannot ethically ask therapy clients / ex-clients for testamonials.  Nor can you use your client’s written expressions of gratitude without their permission.  However, there are other ways to ethically gather testamonials about your quality of work and your clients’ satisfaction.

Remember that you cannot ask your therapy clients for a testamonial. And, you cannot use your client’s actual words without their permission.

  • Always gather feedback when you present to your peers in educational setting – then paraphrase their comments;
  • Gather cheers (and jeers) when you offer psycho-educational workshops;
  • Collect clippings from the media (including print, video, and online sources) that include impressions of your work;
  • Consider asking for letters of reference from practice allies who know the caliber of your work;
  • If you have a web presence, and these days every private practitioner needs one, ask referral sources to write a brief statement for your website highlighting one of your strengths.

Check back in on Thursday and I’ll give you some ideas about how to use the comments that you collect.

If you liked this post...
You'll love my updates! Sign up here to get updates delivered to your inbox.
Name Email