Backscratchin’ With Social Media

Feb
25
2010

Erin Blakemore of VOCO Creative wrote a great little post suggesting 10 easy ways to nurture those online relationships you are building.

Whether you call it “do unto others,” “cross-promotion,” or “backscratchin,” the results are the same.  Check out her tips and get busy building your private practice with social media!

Then, drop in here and tell us where we can find you and how it’s working for you.

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Don’t Let Your Great Ideas Go To Waste

Feb
22
2010

Are you one of those mental health professionals who is constantly coming up with great ideas for therapeutic products but has no idea how to get them developed?  If so, you may want to check out Courage To Change. This online and print catalogue is interested in your ideas for books, workbooks, and games  that address dealing with life challenges at any age.

If you have prior experience with this company or if you decide to pitch an idea to this company, I hope you’ll drop back in and let us know about your experience!

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Best Practices in Critical Incident Response in the Workplace

Feb
18
2010


offers free training on ”Best Practices in Critical Incident Response in the Workplace – Online.”

If you would like to learn more about this offer, you can do so by clicking here.

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Best Practices for Your Direct Marketing

Feb
15
2010

If you market your services via the internet, television, radio, in print or face to face . . . even if you volunteer to man a booth for your community expo . . . you are engaging in direct marketing.  Ken McArthur has just posted new guidelines for direct marketing in the United States.  Tempted to put your head in the sand and ignore the guidelines?  Really??



"Apple Planet" by Jorge Elias

"Apple Planet" by Jorge Elias



Here are some snippets from Ken’s post:

  • Terms like “Free,” “Free Trial,” and “Risk Free” are to be avoided.
  • So are potentially misleading offers.
  • Don’t offer ‘false sense of urgency’ i.e. “Last Week to Purchase at This Price!” if the offer will continue.
  • Endorsements must be honest and accurate depictions of likely use of your services / products.
  • Affiliate marketing programs must make concerted effort to track participating marketers and minimize fraud.
  • Opt-out procedures need to be written in 12 point font or larger.
  • Pre-checked boxes are no longer allowed.
  • Billing cycles are regulated.

Other issues addressed include Refund Policies, Up-Selling, Actual Descriptor of Merchants, Fulfillment of Transactions, and Requirements for Customer Service. Check out Ken’s full article, New Credit Card Merchant Account Guidelines for Direct Marketing.

With so much sleaze involved in marketing and online sales, I see this as a giant step in the right direction. What’s you opinion?

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You Can’t Just Shut The Door And Walk Away

Feb
11
2010

When you get ready to close your private practice, for whatever reason, you can’t just shut the door and walk away. Did you know that?  Attorney Richard S. Leslie has written a thoughtful article in the January 2010 issue of the Avoiding Liability Bulletin.  In it he details some of the following for your consideration when you decide to close up shop:

  • Ask yourself who needs to be notified – clients, former clients, insurance panels, landlords, supervisees, colleagues and business associates, referral sources, and your licensing boards;

    "You Couldn't Have Planned This if You Tried" by Ken Douglas / Today is a Good Day

  • Consider the possible circumstances that might result in you closing your door – retirement, geographical relocation, health emergencies, financial circumstances, your own death, your spouse’ or partner’s death,and other unforeseen circumstances;
  • Your state may dictate certain actions that you must take when you close your practice;
  • Your professional code of ethics and HIPPA will certainly have standards that you must adhere to when closing your practice;
  • How to notify existing clients;
  • Subsequent maintenance, storage, and access to records;
  • How to provide public notice of the closing;
  • When and how to notify former clients;
  • Why you may not want to terminate liability insurance policies when you close your practice;
  • And, in the event of your death or incapacity to handle these things, who does it for you?

Every mental health professional and every professional coach is required to responsibly close their private practice  – regardless of whether their closing is planned or unforeseen.  Whether you’ve been in business for years or you are just now getting started, now is the time to take the steps necessary to prepare for the eventual closure of your practice.

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