Teachers’ Needs Vary And So Should Your Marketing Strategies

Nov
30
2009

Marketing your services to the educational community requires a long term commitment to building relationships.  To make your investment work for you, pay attention to teachers’ needs.

Elementary school teachers in public schools commonly contend with resource gaps i.e. student poverty and lack of parental involvement resulting in students being unprepared to learn.

Elementary school

Classroom 6 by Martin Deutsch

"Classroom 6" by Martin Deutsch

teachers in private schools report their primary needs focus on student apathy.

By secondary school chemical abuse and student apathy are major concerns for educators.

As a precursor to completing a needs assessment, tailor your initial marketing strategies to meet the needs of teachers based on what you know about their particular work settings.

Related Posts

Public’s Perception of School Problems Can Open Doors for You

Another Strategy for Marketing to the Educational Community:
Collaborating with Your Competitors

Gathering Market Research on the Educational Community

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Online Sources For Mental Health Professional Development

Nov
24
2009

I just discovered an inexpensive source for your online professional development in mental health called The Innovations Institute! from Boston University’s Center for Psychiatric Rehabilitation.

At a cost of about $5-15 / hour, you can choose from an extensive list of distance learning opportunities taught by world-class presenters.  Or, if you prefer, sign up for the $99 All Access Package that gives you access to 150 of their most popular courses.  All courses have been approved by the largest and most respected professional associations in mental health (as well as many state licensing boards) in the United States.

I’m hoping that you can help me find other sources for low cost or free online professional development and CEU opportunities to enhance your work in mental health.

Add your suggestions right here!

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10 More Questions You Must Ask Your Prospective Supervisor

Nov
23
2009

If you are getting ready to start shopping for a clinical supervisor, here are 10 more questions you need to ask before you invite them to work with you.

Question Mark by Segozyme

"Question Mark" by Segozyme

  1. What professional associations are you a member of?
    Don’t assume that they are telling you the truth.  Make sure that you verify their membership through your state licensing board.
  2. How are you involved in these associations?
    Does she hold an office in the organization?  Remember to verify that your prospective supervisor is as involved as she represents herself to be.
    A supervisor who is actually involved in a professional association (rather than just paying her membership dues), is better able to help develop you as a professional in the field.
  3. Why did you choose to join these organizations?
    Was it about the membership fee?  The purpose of the organization?  The benefits of membership?  This can tell you a lot about what is important to your prospective supervisor.
  4. Do you expect me to be involved in a professional association?
    If so, then you will want to know which organization and how involved.
  5. How will you monitor my client’s welfare?
    Your supervisor may monitor you through a one-way mirror, ask you to audio / video record your sessions for review, obtain self-reports from you, contact your clients, etc.  Most clinical supervisors use a variety of methods to monitor client welfare.
  6. How do you insure my compliance with ethical, legal, and professional standards?
    This is a critical task for your supervisor and you want to make sure that she has a solid plan for this to take place.  In doing so, your client as well as you will be protected.
  7. What do you expect of me as your supervisee?
    Yes, your supervisor will have expectations of you and the best way to meet them is to go in informed.  A professional clinical supervisor will have a written contract that stipulates your supervisor’s expectations (as well as your own).  Don’t accept a supervisor who does not have this in place.
  8. What conflicts typically arise between you and your supervisee?
    Everyone has conflicts.  You want a supervisor who is aware of them and comfortable enough to talk about them openly and honestly.
  9. How do you handle conflict when it arises with a supervisee?
    You want to know that your supervisor has basic problem solving skills.
  10. How do you address counter transference between me and my client?
    As a new therapist, it is likely that you may not have much experience dealing with this predictable but sticky issue.  You’ll want a clinical supervisor who doesn’t flinch, judge or shy away from helping you develop skills to deal with issues of transference and counter transference.

Are you finding these questions to be helpful?

These questions came from the Institute in Counselor Supervision taught at the University of North Texas’ Counseling Program by Carolyn W. Kern, Ph.D., LPC, NCC and Cynthia K. Chandler, Ed.D., LPC, LMFT.

Related Posts

10 Questions You Must Ask Your Prospective Supervisor

Clinical Supervision and Money Gouging

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Alzheimer’s Cafe

Nov
19
2009

Community service is a terrific way to build name recognition for your business

Long Gnomes Long Nose by Orin Optiglot  / Orin Zebest

"Long Gnome's Long Nose" by Orin Optiglot / Orin Zebest

while doing good works for your home town. Ken Pope, Ph.D. was generous enough to pass along a link to this post about an Alzheimer’s Cafe in the United Kingdom.

As you are considering the many ways that your time may be used in the pursuit of more clients, consider volunteering in your own community.  The possibilities are endless.

Are you already volunteering in your community?  Drop us a note here to let us know where!  (Consider it bragging rights for your practice!)

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The Importance Of Boundaries In Scheduling

Nov
17
2009

As I was reading Jung at Heart, one of my new and favorite blogs by Jungian psychotherapist, Cheryl Fuller, I ran across her post on the importance of boundaries in scheduling.

Wall of Clocks by rustman / Russ Morris

"Wall of Clocks" by rustman / Russ Morris

Check out her inspiration for the post, her own post, and then drop back in here to share your thoughts about scheduling clients and the transition in between them.

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