I think I’ve told you guys before that I’m a bit of a digital dinosaur . . . easily intimidated by all things tech. But, that doesn’t mean that I can get along without the gadgets, apps, and software that are needed to stay connected to you.
In order to keep my practice running smoothly, I rely heavily on my MacBookPro, (my new) iPad, and yes, the cell phone, too. That’s why I am thrilled that therapist, marketing coach and consultant Clinton Power in Sydney, Australia has reached out to offer a little support to you and me by writing a guest post on his favorite apps.
(If you are interested in writing a guest post, check out the guidelines here.)
A Guest Post by Clinton Power
I just love technology, especially when it helps me be more productive and effective in the running of my private practice.
Here a list of my top 10 apps and software that I use to run my busy private practice and make the best use of the time I have between clients for marketing and running my business.
Best of all, most of these apps are free, so you can dive right in and try them out without any expense.
Hootsuite is a free app that helps you post to your different social media networks. It’s an app for your smartphone and can be accessed through your desktop browser as well.
Think of it like a control centre where you can read all your streams from your various social media accounts such as Facebook, Twitter, LinkedIn, and now Google+.
One of the things I like best about Hootsuite is you can schedule your posts. So if you’re busy or away from your office, you can schedule posts to go to different networks at different times. I make use of this feature when I have a busy client week, or I am going on holidays and want to disconnect from social media.
Delicious is a free social bookmarking site where you can store all your bookmarks in the cloud and access them on any computer or mobile device.
You can share your bookmarks or make them private so people can’t see them. I use a Delicious add-on for my Chrome browser so I can add webpages to my bookmarks as I’m surfing the web with one click.
You can then tag the page with related words and phrases to make it very easy to find your bookmarks in the future.
You no longer have to struggle to remember where that interesting website was that you visited last month.
Pocket (formerly Read it Later) is a fantastic free app for your mobile devices that stores all the articles you come across on the web, but don’t have time to read.
You can easy install a bookmarklet in your browser so with one click, Pocket grabs the entire article and stores it in your personal library for you to read later.
I have Pocket on my iPad and iPhone so I can catch up on reading the articles that interest me when it suits me.
I could not imagine running my therapy practice without an online appointment scheduler. It’s like my vital assistant, without the overheads.
I tried many online appointment schedulers, but Full Slate was the best by a mile.
I use Full Slate to allow new clients to request appointments. All appointments go into moderation until I can speak with the client and screen them for suitability. I then confirm their appointment if we are a good fit and the client gets automated email and SMS reminders before the appointment.
Current clients can make bookings without the endless phone tag back-and-forth and love the convenience it offers. My no-show rate has now disappeared and I have a full practice, even after returning from holidays.
Full Slate has a small monthly cost, which pays for itself in a very short time. However, they have a very generous free trial so you can check it out and see if it’s right for your business.
I love listening to podcasts to learn about different topics I’m interested in. (Truth be told, I mostly listen to podcasts that improve my marketing skills.) I listen when I go to the gym, when I walk the dog and even when I walk to the shops for some milk.
Stitcher is a free app that makes it incredibly easy to browse podcasts and subscribe to them. Once you’re subscribed, Stitcher automatically download the most recent episode to your mobile device.
And you don’t need to only listen to marketing podcasts. There are podcasts on every topic under the sun, including many on personal development, therapy and psychology.
Dropbox is an incredibly versatile free app that works on your desktop and all your mobile devices. Dropbox provides you with up to 5GB of free storage in the cloud (and 100GB for $10 a month) so you can easily move your documents between your different devices.
The Dropbox folder lives on your desktop computer so you can easily drop and drag your documents into the folder. Dropbox then uploads your document to the cloud so you can access it on any device.
The great thing about this app is if you are working on a document between sitting at your computer or on the road where you only have your tablet or mobile, you are always editing the most recent version of your document. Shared documents that you are working on collaboratively also become a breeze,
Flipboard is a beautiful free app for your smartphone or tablet that takes your social media streams and turns them into a stunning magazine format so it’s easy to consume.
If you’ve ever struggled to enjoy Twitter, Flipboard makes your Twitter stream attractive and easy to read. You can also share to your social media networks within Flipboard.
As a curator of content, I’m constantly looking for fresh content for my community, so Flipboard makes it easy to find fresh content and share it with my followers.
This is relatively new software on the scene that allows you to create gorgeous and creative photo collages for your blog and social media networks.
It’s very easy to use. You just upload your images (make sure you use creative commons) and creative an attractive collage using the Picmonkey templates. You then download your new image to use as you like.
I’ve been using this recently to create images for my blog and I’m very happy with the results.
iA Writer is my all-time favorite app for mac. In fact, I’m using it to write this post right now.
It’s a very simple and elegant text editor that makes your whole screen white to avoid any distractions while you’re writing.
I find it allows me to focus on my writing and not be distracted by other items on my desktop.
It also syncs with iCloud, so I have a version on my iPad, iPhone and desktop so I can sync the one article between all my devices. No matter where I continue working on my article, I’m always seeing the latest version.
If you haven’t yet heard of Evernote, you’ve probably been living under a rock.
Evernote is one of the most versatile note-taking apps out there. One you start using it, you start to realize how many possibilities there are for using it to support your business.
Anything you want to capture, just create a note and add it. Evernote syncs in the cloud between all your devices and your desktop, so you’ve always got access to your notes.
I use Evernote for a million different things, but mostly I use it to capture blog ideas when I am out of my office.
Evernote allows you to capture text, images or audio. It’s powerful search function means you’re never without the information that’s important to you.
What are your favorite apps that help your private practice productivity? Leave your comments below.
Clinton Power is a Sydney-based Gestalt therapist and the owner of Clinton Power + Associates- a private practice dedicated to helping singles and couples move out of relationship pain. He is also the founder of Australia Counselling Directory, a free directory for find counsellors and psychologists in Australia. Clinton is also a passionate coach and consultant for healthcare professionals. Find him on Twitter or Google+