10 Reasons Pinterest Is My Social Media Tool Of Choice

May
21
2013

Image of Pinterest logo

OK, I’ve talked to a lot of therapists this month about how to clean up their marketing and how to use social media to strategically grow their businesses.  More often than not, they admit that they are relying on their experiences with Facebook (mostly personal pages rather than business pages) to speak about their social media strategies.  It’s not surprising to me that they have been less than satisfied with the results and are reluctant to put more time and energy into networking online.

With so many of my colleagues making the same mistake, I thought I should take a moment to let you know that out of all the social media tools that I use – Google+, LinkedIn, Pinterest, Twitter, and (reluctantly) Facebook – it is Pinterest (not Facebook) that refers the most traffic to my website.  And, that’s just one of the ways Pinterest works for me! Here are ten more reasons I used Pinterest to support both my psychotherapy and consulting practice . . . .

  1. Eye Candy. Pinterest is visually stimulating and it’s fun!  It’s like looking at a beautiful online magazine that allows you to be the publisher.  When I take time to spend time on Pinterest, it’s pure pleasure rather than a marketing “task” that I have to squeeze into my schedule.
  2. Transparency.  Pinterest allows me to show clients what I’m thinking about.  That transparency helps potential clients determine if I am a good “fit”  for them. I’m not shy about creating pin board that address my clinical interests and my
  3. Authenticity.  Every therapist knows that authenticity is key to helping a potential client (or referral source) understand if and how you can be of help to him / her.  Pinterest allows me to pin things that I am interested genuinely interested in – with a nod to my clinical work (like Psychiatric Care – Then and Now and Suicide | Self Harm), my consulting work with you guys (like Money Matters in Private Practice and Writers, Writing, Etc.) as well as a peek into my personal life, too ( like Just Beautiful! and Needlework) !
  4. Engagement. By organizing my pin boards around my personal and professional concerns, Pinterest can function like a virtual coffee shop where it’s easy to start and join conversations that relate to my particular interests.
  5. Brainstorming. Pinterest is where I go to first to begin curating information on a new topic.  It’s my visual / online brain dump!
  6. Networking. It’s easy to begin conversations with total strangers and reconnect with colleagues and friend around the world when Pinterest let’s me “pin” my interests in such a visible space.
  7. Resource Development. Pinterest is also an easy way for me to connect with others when I am interested in collaborating with others to collect resources (see Mindfulness & Meditation).
  8. Advocacy. I love using Pinterest to challenge policies and practices that hurt people.  So I use Pinterest to take a very public stand and advocate for issues and causes that I believe make the world a better place.  (see Domestic Violence )
  9. Acknowledgement.  Pinterest is also where I house my wish list for Possible Keynote Speakers and list My Favorite Artists.
  10. Building Credibility.  Pinterest also helps me build my credibility by allowing me to pin information and inspiration that reinforces who I am and what services I can offer.

Pinterest is consistently the biggest social media referrer of traffic to my website  (almost 70%!).  I’m hoping I’ve given you at least a few reasons to consider how Pinterest might augment your own marketing plan.  I’ve signed up to join Beth Hayden’s new class, The Pinfluence Academy, and thought you might want to join me in it, too!  Hope to see you there!

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What Does A Psychotherapist’s Termination Letter Include?

May
14
2013

If we are successful in our work with clients, our professional relationship with them ends.  At that time, it is prudent to write a termination letter to formally document the end of that relationship.  Here is a list of the things that should be included in that letter.Image of Termination Letter

  • Draft a statement that informs the client what termination of treatment is and that emphasizes that it is the client’s responsibility to personally seek further treatment if appropriate.
  • Include your client’s name (no “Dear Client” form letters).
  • Identify the date when therapy began.
  • Note the termination date.
  • Relate the primary and secondary diagnosis or, if no diagnosis was give, relate the primary cause for treatment.
  • Describe the reason for termination.
  • Summarize treatment, including any need for additional services.
  • If you feel further treatment is advisable or necessary, make that explicit in your letter.
  • List three or more referrals or referral sources, including addresses and phone numbers.**

I wonder what else you think might ought to go in your termination letters?

**This information is taken directly from  the book The Portable Ethicist for Mental Health Professionals: An A-Z Guide to Responsible Practice by Barton E. Bernstein, JD, LCSW and Thomas Harsell, Jr., JD.

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Planning For Your Private Practice

May
7
2013

Licensed Social Worker Monica Mehalshick in Philadelphia wrote in with the following dilemma . . .

Image of Planning for Your Business

I am an LSW in the state of Pennsylvania and for the last seven years, I’ve been working at an inpatient facility for substance abuse treatment.

I recently have been attempting to find some other ways to continue within the field, and was offered a position in a private practice. I was informed that upon joining the practice, the director would be able to assist with marketing and finding the clients, and they have an officer manager to continue the billing,etc, but that I would just be doing the therapy which is a great opportunity!

A few months back, I had been offered a similar position in a practice, however, the practice just consisted of a psychiatrist and after obtaining my IP, and we continued the process with insurance, I was informed that since I have my LSW, not my LCSW, that they could not bill the insurance.

I have a follow up interview with the more recent position to meet the other therapists within the practice, and at this time, I know that this is a great opportunity, however, I don’t know much about going into a private practice and my concern is that I will need to take the time to build up a clientele in order to be financially compensated (with my current job it is salaried). However, I am unsure of whether I’ll run into this issue with just being an LSW in a private practice. I’m not sure if this helps, however, the director is an LPC.

Any suggestions or information would be super helpful!

Monica”

Monica’s situation is common. As mental health professionals gain their sea legs in the field, they often get the itch to move on into other settings or into private practice.  I did that.  And, I was not prepared.

Before you decide to turn in your resignation, give up your salary, your benefits, the free supervision and professional development that often come with the lower pay of agency jobs, if your goal is private practice, you have some things to do.

Unless you have the financial backing of another income, you need to save up a pile of money to pay your expenses to live on.  It is not uncommon to spend more money – a lot more money – than you earn in the first year or two in private practice.  Plan on it.  If I’m wrong, I’m happy for you.  But if I’m right, you can drop in here and thank me!

If someone approaches you and invites you to join their practice, then I’m assuming they think that you have really strong clinical skills and will be an asset to the practice and it’s reputation.  It doesn’t really mean anything beyond that.  Don’t assume that they will keep your appointment book full – even if they have someone on payroll to market the practice.  You need to ask questions and get the answers in writing – specifically “How many clients will you guarantee / week?”  “What happens if you don’t produce them or they don’t show?”  And, by the way – how do you expect to get paid then?

Don’t assume that just because there is a billing person on payroll that their services will be free or available to you.  Nor should you assume that their billing is correct.  You -  not the billing person – are ultimately responsible for those bills.  Again . . . ask questions and get answers in writing.

None of the insurance companies that I am aware of will reimburse a mental health professional unless they hold a terminal degree and clinical license.  That degree and license vary from company to company and state to state here in the USA.  You need to do your research and find out what that means about you and your particular discipline in your particular geographic area.  Call each company that you are interested in being a provider for and ask for “Provider Relations.”  That is the department that can provide accurate information to you about their requirements for reimbursement.  Get the info in writing.

I speak from experience when I say you will not hang out your shingle and find that the masses come your way.   You will need to build in time to build up a private practice.  Thriving as an entrepreneur is not contingent solely upon your clinical skills.  Success is not so much about whether you are on managed care panels or whether you hold certain credentials as it is about the business of private practice.

As you begin to think about being in private practice . . . you need a plan – one that helps you map out how you are going to help clients find you and how you are going to keep them.  That’s really what I do – help you figure that out.

If you like to get your information on line, feel free to prowl around this website and others to learn all that you can.

If you prefer to get your information from books or in classes, go for it!  That works well, too,

If you need one on one support from a consultant or coach or mentor, you can hire me to help you map out that strategy for growing your practice.

Or, if you like working with a small group of like-minded therapists who are growing their practices together and supporting each other in the process, I can help you with that, too.

Whatever your learning mode it, know that there are lots of right ways to build a practice into a strong and resilient business.  Just know that above all else, you will do best by taking the time to create a plan that is unique to you and your circumstances, that reflects your values and desires, and is chunked into small enough do-able steps that build your courage and your confidence along the way.  What else can you guys think of that might be helpful to Monica and others who are getting ready for private practice?

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