OK, I’ve talked to a lot of therapists this month about how to clean up their marketing and how to use social media to strategically grow their businesses. More often than not, they admit that they are relying on their experiences with Facebook (mostly personal pages rather than business pages) to speak about their social media strategies. It’s not surprising to me that they have been less than satisfied with the results and are reluctant to put more time and energy into networking online.
With so many of my colleagues making the same mistake, I thought I should take a moment to let you know that out of all the social media tools that I use – Google+, LinkedIn, Pinterest, Twitter, and (reluctantly) Facebook – it is Pinterest (not Facebook) that refers the most traffic to my website. And, that’s just one of the ways Pinterest works for me! Here are ten more reasons I used Pinterest to support both my psychotherapy and consulting practice . . . .
- Eye Candy. Pinterest is visually stimulating and it’s fun! It’s like looking at a beautiful online magazine that allows you to be the publisher. When I take time to spend time on Pinterest, it’s pure pleasure rather than a marketing “task” that I have to squeeze into my schedule.
- Transparency. Pinterest allows me to show clients what I’m thinking about. That transparency helps potential clients determine if I am a good “fit” for them. I’m not shy about creating pin board that address my clinical interests and my
- Authenticity. Every therapist knows that authenticity is key to helping a potential client (or referral source) understand if and how you can be of help to him / her. Pinterest allows me to pin things that I am interested genuinely interested in – with a nod to my clinical work (like Psychiatric Care – Then and Now and Suicide | Self Harm), my consulting work with you guys (like Money Matters in Private Practice and Writers, Writing, Etc.) as well as a peek into my personal life, too ( like Just Beautiful! and Needlework) !
- Engagement. By organizing my pin boards around my personal and professional concerns, Pinterest can function like a virtual coffee shop where it’s easy to start and join conversations that relate to my particular interests.
- Brainstorming. Pinterest is where I go to first to begin curating information on a new topic. It’s my visual / online brain dump!
- Networking. It’s easy to begin conversations with total strangers and reconnect with colleagues and friend around the world when Pinterest let’s me “pin” my interests in such a visible space.
- Resource Development. Pinterest is also an easy way for me to connect with others when I am interested in collaborating with others to collect resources (see Mindfulness & Meditation).
- Advocacy. I love using Pinterest to challenge policies and practices that hurt people. So I use Pinterest to take a very public stand and advocate for issues and causes that I believe make the world a better place. (see Domestic Violence )
- Acknowledgement. Pinterest is also where I house my wish list for Possible Keynote Speakers and list My Favorite Artists.
- Building Credibility. Pinterest also helps me build my credibility by allowing me to pin information and inspiration that reinforces who I am and what services I can offer.
Pinterest is consistently the biggest social media referrer of traffic to my website (almost 70%!). I’m hoping I’ve given you at least a few reasons to consider how Pinterest might augment your own marketing plan. I’ve signed up to join Beth Hayden’s new class, The Pinfluence Academy, and thought you might want to join me in it, too! Hope to see you there!