Earlier this year I was hanging out with Laura Roeder in Creating Fame when she started talking about the comfort that comes with repetition in our marketing.
I thought about that and realized she’s right!
That’s why children love to have their favorite stories told to them and then re-told again!
There is a sense of safety that comes with familiarity.
As psychotherapists, it’s critical that our potential clients and referral sources get to know us and get comfortable with us before they are willing to book appointments with us or send clients to us.
It’s repetition . . . of who we are, what we’re about . . . repetition of our same old stories that can be an easy way for them to start to know, like, and then trust us.
(And, I’m skipping my spiel on nicheing today except to say that here is yet another reason you should be nicheing your practice:))
So, I’m wondering . . . is there an introduction of who you are that you need to repeat more often??
(Hint, hint – this is a good opportunity to introduce / reintroduce yourself below!)
Is there a story that you can repeat that shows exactly what you are about?
(Feel free to tell us below!)
Is there a core value that you hold dear in your work?
And, if so, are you telling your referral sources and clients why it’s important?