Every Mental Health Professional Needs To Take A 3 Minute Break

Jan
27
2012

OK, so I know that you follow this blog expecting most of the time to get great information about how to get clients and grow your private practice.  However, it’s important that you also remember that in addition to information you also need inspiration as well as great self care.  I’m not sure exactly where this YouTube video falls on that continuum but it’s not likely to be down at the information end.

However, I saw this video today and thought “My readers just might love this because . . . !”  Have a look and let me know if I’m right:)

I saw this video and my fantasy went like this . . . . How fun to be in the middle of a REALLY boring meeting that was be micromanaged by whomever and then . . . have the WHOLE GROUP break out in THIS! Heh-heh–heh . . . .

OK, so that isn’t your style?  So how about using this as a reminder to not take yourself too seriously and remember to take a few breaks during your day.  Building a private practice is hard work.  A little laughter and a little self care goes a long way!

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Can You Really Trust Good Therapy?

Jan
25
2012

Many of you have contacted me to inquire about the usefulness of online directory listings.  After hearing Kat Mindenhall’s experience with Good Therapy, I decided to invite her to write a guest post to share with you today.

_______________________

A Guest Post by Kat Mindenhall, LCSW

(If you want to guest post on this blog, check out the guidelines here.)

After signing up for four online directories six weeks ago, I began comparing how my profile shows up on each of them. I began by searching in a zip code that borders my own, and what I found on Good Therapy really surprised me.

The Issues

Zip code searches by Good Therapy take the very middle of your zip code area and use that to calculate how far you are from the very middle of another zip code. I searched in a zip code area that was 7 miles away according to Google Maps. However, my profile did not show up on Good Therapy until the seventh page. There were listings ahead of mine that were 16.83, 14.79, and 9.75 miles away.  Good No More Good Therapy For MeTherapy says that listings appear in order of proximity to the center of the chosen zip code, but this didn’t seem to really be the case.

If you search for a therapist by “browse location,” Good Therapy will only show profiles within that exact town, despite the fact that it says it’s looking within a radius of 25 miles. A search of a town that borders mine returned only 4 profiles followed by a statement that said, “There are a limited number of therapists in your area, but other distance therapy professionals are available to help.” Included within this list of “distance” therapists was a profile from someone in London! Instead of showing nearby towns, Good Therapy apparently thought that I paid them $269 per year to show my potential clients the profiles of therapists from other countries. I find this unacceptable.

I also found that they show all instances of a certain zip code at once. What this means is that if you are 7 miles away, and another highly populated area is also 7 miles away, they may show every one of the other zip’s profiles before yours (instead of mixing them up). This is why I was on the seventh page for a zip code that borders mine.

How I Addressed These Issues

I wrote to Good Therapy about these issues and received a form letter that did not address my specific concerns. They didn’t explain why their website doesn’t quite work the way they claim. I responded and restated my concerns. They simply replied with another form letter on why I would miss Good Therapy if I left.

Mental health professionals have a reputation of being technophobes that don’t understand how simple it actually is to create an intelligent search algorithm. We certainly don’t have a reputation as a community that looks out for each other and uses technology to our advantage to spread the word about an expensive and inferior product. Is Good Therapy capitalizing on this? They don’t seem to care that they are going to lose me as a customer, and Good Therapy’s impersonal response made me feel talked down to.

Good Therapy costs $269 per year, or $24.95 per month, second only to Psychology Today in price ($360/year).  On Psychology Today, Network Therapy ($149/year), and Theravive ($197/year) I had no trouble seeing my profile within the first 1-3 pages for the same nearby cities and zip codes. Part of the premium you pay for an online directory is for their “high ranking.” I’m not convinced that Good Therapy’s ranking really makes such a difference when other directories are also on Google’s first page of search results right alongside Good Therapy.

What Does this Mean for You?

So, the question is: Is it better to take your $269 and use it to get on two other “less popular listings,” or stay on a “mega directory” even if it isn’t showing your profile?

You have to research how your profile shows up in searches to make that decision. Search for yourself in many different ways. See if your listing comes up when . . .

  • you search a nearby city by name,
  • you search that same city by zip, and
  • how your profile is displayed for all nearby zip codes.

Compare how many locations or zip codes you can list with each directory. Track your referrals so that you can know what your return on investment is for each directory.

If you live in a suburb next to a heavily populated area, it may be difficult to show up in Good Therapy’s listing because of their search algorithm. If there is a chance that potential clients will search the city next to you for a therapist and not search for your specific town, beware.  You probably won’t come up in the search. I know I didn’t.

_____________________

Kat Mindenhall, LCSW, is a therapist in private practice with Image of Kat Mindenhall, LCSWA Peaceful Life Counseling Services LLC in Lakewood, CO. She specializes in helping parents enjoy their relationships with each other and their children by overcoming depression, anxiety, and relational issues.


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Skype-Assisted Therapy – How Secure Is It?

Jan
17
2012

Security Concerns about Skype

Back in October, Dr. Arthur S. Trotzky, a member of the Georgia Therapists Network, brought up on the online discussion list his concerns about the security of using Skype for online counseling. He specifically cited Fast Company’s post, Skype’s Huge, New Security Headaches.

Frank Pratt, III, LCSW responded on the GTN list by offering the following explanation.  While I do not use Skype or provide online counseling at this time, I thought that many of you would, like me, find his explanation useful in understanding how and what potential risks might be.  I contacted Frank and he graciously agreed to allow me to print his email below.

How the Internet Works

I have a good working knowledge of this kind of thing, so I’ll take a stab at it.

The point of this [Fast Company]Skype-Assisted Therapy - How Secure is It? article is that hackers have been able to determine IP addresses of Skype users. Without going into too many details, you could easily determine the general location of an IP address, though in most cases, it would be far more difficult to pinpoint the exact location of the computer.

It is usually very easy to get an IP address, because this address is always sent when you send data to another computer on the internet. This email [from Frank to the GTN discussion list] is being sent from the following address: 68.213.17.7. We have a DSL line and BellSouth assigns this IP address to our [unique] modem, which is connected to the BellSouth system. All the computers on our network use this IP address.

Every time you send an email address or send data to a remote server (e.g. you post a message on an online forum,) there is a good chance that the remote server keeps a log of your IP address. I looked up this address on several search engines. My research indicates I am in Atlanta. Georgia. Look at my e-mail signature below, and you will see that the search engines are off by 50-60 miles.

Note that this quick and dirty search did not reveal the name on the DSL account. Just a rather inaccurate geographical location.The search engines show me to be in Atlanta, because our modem connects to a server in Atlanta, via. a phone line (much the same way as my fax machine would be connected to a fax machine in Atlanta if I sent a fax to a business in Atlanta). I would guess that hundreds, if not thousands, of a DSL modem in Atlanta and the surrounding area connect this very same computer in Atlanta. So, I am connecting to the internet from Rome? Lawrenceville? Atlanta? Athens? Snellville? Conyers? one of the Suburbs? Good question!

If a skilled hacker were so inclined, he/she could possibly hack into BellSouth’s servers to get the name on the account, which is the name of our company. This would require extensive expertise, and a possible risk of felony prosecution for the hacker. Even if a hacker decided to do it anyway, they would only get the name of our company, since that is the name on the account.

That narrows it down to 6 computers and just as many staff members. If you get the IP address for a computer at an academic institution, or a large company, you might be able to easily determine which school or company the message was sent from, or perhaps even which campus building the message originated from. However, this might only narrow it down to hundreds or thousands of individual users. Again, the servers at that institution might have logs that could tell you which user was assigned a given IP address at a given time, but a hacker would need to hack into a server to get this data. Bypassing security measures, and possible civil/criminal prosecution continue to be problems.

So, can you get the name of the person who is using an IP address for a Skype call? The practical answer is probably “no”, in most cases. The far more important question is whether or not the actual content of the conversation can be intercepted. Could a hacker listen in on a session that was conducted via Skype?

When it comes to hacking, anything is theoretically possible. However, given the encryption that Skype uses (see “Does Skype Use Encryption?”), it would be extremely difficult to do so. Breaking a 256 bit AES encryption key would probably require a considerable expertise from a hacker, and a very powerful computer (or computers).

It would probably be far easier to tap a normal phone line. Keep in mind that we all use phone lines to convey privileged information on a daily basis (along with every hospital, physician’s office, etc.) Also keep in mind that caller ID and “reverse lookup” search engines make it quite possible to pinpoint the street address of a caller, perhaps far more accurately that an IP address. After spending 30 seconds on a site such as WhitePages.com, you could very easily (and legally) use my phone number to figure out the street address of my office. I am not an attorney, but I would argue that if a phone line is secure enough to convey protected health information under HIPPA guidelines, then Skype is as well.”

Thanks, Frank!  I so appreciate your explanation of how / where mental health professionals might be vulnerable online.

Other Skype-Related Resources

One of my primary resources for online / distance therapy is the Online Therapy Institute.  As you are making your own decisions about if and how to conduct online therapy, you may also want to check out OTI’s post, Videoconferencing – Secure, Encrypted, HIPAA-Compliant.

And, if you know of other resources related to conducting therapy online in real time, I hope you’ll share them with us below!

[Frank Pratt, III, LCSW notes that since I writing his response above, his office has
switched from traditional phone service to using a Voice Over IP (“VOIP”) service for
all of voice and fax lines.]
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The Hazards Of Practicing Mental Health: What Our Colleagues In Mental Health Know . . . That Our Friends And Families Do Not

Jan
10
2012

I was hanging out on Google+ last night when I ran across a link to Stretched, this fabulous post on WhatAShrinkThinks about the tolls of doing business as a mental health professional. The therapist / blogger references terms like “working in secrecy,” “empathy-fatigue,” and “talking binges.”

What does this have to do with Image of The Hazards of Mental Healthattracting clients and building a healthy private practice?  It has everything to do with it. If we fail to engage in the self-reflection and self awareness necessary to keep our relationships outside the office safe, healthy, and secure . . . , we certainly aren’t able to do that with our clients in the office.  And, if we can’t mitigate those hazards, we can’t build and maintain strong and vibrant businesses.

Self-reflection.

Self awareness.

Self care.

As we practice it, we can teach it.

What are the potential professional hazards of being a mental health professional?  And, what is it that you know you need to practice so that you are able to teach it today?


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How to Get Mind-Body Tools Reimbursed By Insurance Companies

Dec
27
2011

In addition to being licensed as a Professional Counselor, I am also a Certified Clinical Hypnotherapist soHow to Get Reimbursed by Insurance for Mind-Body Tools it should not surprise you to know that I was reading Belleruth Naparstek’s blog, Health Journeys today and stumbled across an excellent post she wrote (back in August) on getting reimbursement from insurance companies for the use of mind-body tools.  Here is what I took away from her post . . . .

Don’t make things harder than they need to be. It reminds me of what my first partner, a scrub tech, used to tell me . . . . A surgeon can call a mass “a mass” or  “a cyst” or “cancer.”  And, for some masses more than one of those words may be accurate.  However, the rate of reimbursement was / is contingent upon what s/he chooses to call it.  The same is true for your services.  Sometimes you have choices . . . and it benefits both you and your client to make both accurate and informed choices when it comes to the services you provide.

Persuasion is simply “applied empathy.” It is a skill that you have either developed or you have not.  Don’t psych yourself out when talking with managed care.  If you have the ability to apply your empathy to your client, you also have that same ability to apply your empathy to those who work in managed care.  Put yourself in their seats so that you can speak to their unique concerns – those of balancing health care and restricting costs.  And, if you are unable to apply your empathy there, then check yourself.  That may be a skill that needs polishing . . . as it would benefit both you and your client.

Language matters. I know I’ve written about this before.  Belleruth’s references to both managed care and the military are excellent examples of why this is so important.  Different cultures speak different languages.  If you are choosing to work within the culture of managed care, learn the language.

You need a Supporting Data File. Belleruth refers to this as “robust research data.”  Whatever you call it . . . for whatever you do . . . keep your research data file current and easily accessible.  It may be what gives you the upper hand in securing a contract to provide your services.  (And, if a portion of what you offer falls under Complimentary / Alternative Medicine, then you need to double your efforts here.)

Doing your homework on each insurance company goes hand in hand with strategic networking. You’ll need both in order to find and persuade those with the influence necessary to approve of your mind-body services.

If you have additional tips that have helped you secure reimbursement for your services, I hope you’ll take a moment to share them below with our readers.

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